Director of Digital Strategy

Posting Details

Position Information

Posting Number

S06466P

Position Title

Director of Digital Strategy

Department

Strategic Enroll Comms & Mktg

Location

Arlington

Position Status

Full-time

Work Schedule

Monday- Friday; 8 : 00am - 5 : 00pm

Salary

Salary is commensurate based on qualifications and relevant experience.

Pay Basis

Monthly

Job Summary

The Director of Digital Strategy supports the Division of Enrollment Management by leading digital initiatives that drive recruitment, enrollment, and student success. This role develops and implements digital strategies, oversees enrollment web content and user experience (UX), builds and optimizes Slate portals, and manages CRM-driven communications and digital advertising campaigns. The Director supervises a team responsible for web, email, and digital advertising functions, ensuring an integrated and student-centereddigital presence. The annual salary for this position ranges from $$98,100 to $114,499. The final offer will be based on the candidate's experience, qualifications, and overall fit for the role.

Essential Duties and Responsibilities

Digital Strategy & Innovation

• Develop and execute a comprehensive digital strategy that supports enrollment growth and student success.
• Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA's digital presence.
• Implement data-driven improvements to digital touchpoints that streamline the prospective student journey.
• Oversee digital advertising initiatives that support recruitment and retention.
• Ensure campaigns are optimized for reach, relevance, and ROI.
• Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns.

Web & UX Oversight

CRM & Slate Portal Development

Team Leadership & Development

Other duties as assigned

Minimum Qualifications

development (HTML, CSS).

Preferred Qualifications

Knowledge, Skills and Abilities

platforms.

Other Requirements

Workplace and Eligibility Conditions

Benefits Eligible

Yes

Benefits at UTA

We are proud to offer a comprehensive benefits package to all our employees at the University.

To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link :

CBC Requirement

It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and if you have access to critical infrastructure , you authorize the University to conduct routine background checks.

EEO Statement

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and / or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.

University Information

The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 "Very High Research Activity" institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times' "Best for Vets : Colleges" and is the top university in North Texas for its graduates' salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 - including leaders at many of the 24 Fortune 500 companies headquartered in North Texas - UTA contributes an estimated $29 billion annually to the Texas economy.

UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university's strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at .

This is an exciting time to join UTA and contribute to its bold vision for the future.

ADA Accommodations

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu .

Posting Detail Information

Number of Vacancies

Open Until Filled

Minimum Number of References Required

Maximum Number of References Accepted

Special Instructions to Applicants

Applicants must include in their online resume the following information : 1) Employment history : name of company, period employed (from month / year to month / year), job title, summary of job duties and 2) Education : school name, degree type, and major.