Social Media Marketing Manager, Content - Strategy (HYBRID)

About Plaid Enterprises

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products, trend driven ideas, and meaningful engagement.

As a full integrated, in-house creative marketing team, we develop compelling content and campaigns that bring our brands to life across retail, digital, and social platforms fueling inspiration and creativity for millions of consumers around the world.

Overview

Plaid is seeking a strategic, creative, and results-driven Social Media Manager to lead our multi-brand social presence across platforms. This role will manage the day-to-day execution of social media, build brand storytelling, and drive community growth and engagement. You will collaborate cross functionally with marketing, product, and ecommerce teams, and play a key role in shaping how our brands voice.

Key Responsibilities

• Execute social strategy for multiple brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart, and Arteza.
• Manage the social content calendar and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Collaborate with influencers and brand ambassadors to develop compelling content that aligns with seasonal campaigns and product launches, while also driving UGC, and expanding brand collaborations.
• Develop and manage UTM tracking to accurately measure campaign performance, track referral traffic, and evaluate content effectiveness across platforms.
• Integrate social SEO strategies to increase discoverability and relevance across platforms.
• Leverage AI-assisted tools for content ideation, audience insights, and workflow efficiencies while maintaining human-led creativity and brand authenticity.
• Implement social listening protocols for real-time monitoring of brand sentiment and rapid response to emerging trends or issues.
• Analyze key performance indicators including follower growth, engagement, traffic, and ROAS to refine strategy and maximize results across all social channels.
• Write engaging, on brand copy for social media posts, captions, and campaigns that reflect each brand’s voice and drive audience engagement across platforms.
• Stay ahead of social media trends and platform updates to ensure Plaid remains culturally relevant and innovative.
• Partner with internal marketing team and outside agencies to align organic and paid strategies.
• Act as community manager for key channels, engaging directly with creators, makers, and customers.
• Support cross functional priorities, including retail campaigns, loyalty program promotion, influencer activations, and new product launches.
• Qualifications :
• BA / BS in Marketing, Business or Communications
• 7+ years of social media experience, ideally in house for a consumer-facing brand
• Deep understanding of each social platform and its best practices.
• Experience managing and mentoring a social media team.
• Proficient in social media tools (e.g., Hootsuite, Later, Sprout), analytics platforms,
• and UTM tracking for campaign performance.
• Skilled in interpreting performance data and making data-driven decisions.
• Strong copywriting skills with the ability to craft engaging, platform specific content that reflects brand voice and drives action.
• Strong visual and editorial eye.
• Comfortable working in a fast-paced, highly creative, and collaborative environment.