Manager, Paid Search

Manager, Paid Search

The Manager, Paid Search is a key member of Home Chefs Growth Marketing team, responsible for leading the strategy, execution, and continuous optimization of Paid Search campaigns, primarily across Google and Microsoft Ads. This role will own the performance of a major acquisition channel, driving new customer growth and efficiency through data-driven optimization, A / B testing, and strategic expansion.

The ideal candidate will balance strategic leadership with hands-on campaign management setting channel direction while personally managing campaigns, testing frameworks, and budget pacing. This individual will collaborate closely with internal analytics, brand strategy, and cross functional teams, as well as external partners, to ensure Paid Search performance aligns with Home Chefs broader acquisition goals.

Detailed Responsibilities

Channel Leadership & Strategy

• Own Paid Search channel performance, driving growth and efficiency against acquisition and LTV goals.
• Develop quarterly and annual Paid Search business reviews, strategies & roadmaps
• Establish a test-and-learn framework focused on measurement, new ad products, and bidding innovation.
• Identify and implement opportunities for automation, AI-driven optimization, and scaling.
• Ensure Paid Search meets or exceeds forecasted contribution to marketing acquisition targets.
• Ensure a seamless & customized customer acquisition experience from advertisement to landing page through conversion rate optimization tests (CRO)
• Design experimentation into new search platforms beyond the major engines (LLMs, TikTok Search, etc)

Campaign Management & Optimization

Analytics, Reporting & Insights

Cross-Functional Collaboration & Innovation

Qualifications

Preferred :