SeniorPrincipal Product Manager – PartnerChannel (Customer Experience )

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

Senior / Principal Product Manager Partner / Channel ( Customer Experience )

About F5

At F5 our mission is to power and protect every app anywhere. As we expand our SaaS and recurring revenue business the strength and integration of our partner and channel systems are more critical than ever. We are transforming our digital ecosystem to enable seamless partner collaboration efficient onboarding and data-driven engagement helping our global partner community of resellers distributors MSPs and alliances co-sell and grow with F5.

Position Summary

F5 Digital Platforms drives enterprise transformation through scalable systems that power customer and partner engagement. We are seeking a Senior or Principal Product Manager for Partner and Ecosystem to lead the vision strategy and execution of Salesforce Partner Relationship Management (PRM) and next-generation partner experience capabilities.

This role shapes how partners engage sell and succeed with F5. You will modernize the PRM ecosystem by infusing AI automation and analytics across the partner lifecycle including onboarding enablement deal registration marketing development funds (MDF) incentives and renewals.

The ideal candidate combines deep Salesforce PRM expertise with a strong grasp of partner channel processes and a track record of delivering measurable impact in global enterprise environments.

Key Responsibilities

Product Leadership : Own the end-to-end Salesforce PRM and Experience Cloud roadmap. Deliver a unified partner journey across onboarding enablement deal registration MDF incentives and support. Translate complex reseller and distributor workflows into scalable digital solutions.

Partner Channel Expertise : Optimize key channel processes such as partner quoting deal protection tier management MDF approvals and co-marketing. Enable automation that supports resellerdistributor collaboration partner performance visibility and accurate revenue attribution.

Data-Driven Tiering and Incentive s : Design and operationalize automated tiering and incentive models using data from CRM CPQ finance and enablement systems. Ensure transparency and fairness in partner performance recognition.

AI Integration : Integrate predictive and conversational AI within Salesforce PRM to deliver intelligent deal scoring personalized enablement and MDF optimization. Define metrics and dashboards to track partner engagement deal velocity and ROI.

Cross-Functional Collaboration : Partner with Channel Sales Programs Marketing Finance and Operations to ensure the PRM ecosystem is scalable compliant and intuitive.

Execution : Lead Agile product execution prioritizing backlogs and coordinating with engineering and stakeholders. Ensure clear communication on roadmap progress KPIs and business outcomes.

Integration Quality : Ensure seamless interoperability between PRM CPQ Sales Cloud Service Cloud and Marketing Cloud to maintain a unified partner and customer experience.

Stakeholder Management : Serve as the primary advocate for partner needs. Communicate updates and insights effectively across leadership and partner teams.

Qualifications

10 years of progressive product management experience including at least 5 years in partner or channel ecosystems within enterprise or SaaS platforms

Proven expertise in Salesforce PRM Experience Cloud and Sales Cloud with success delivering partner onboarding deal registration incentive and MDF management capabilities

Deep understanding of partner business models including reseller distributor and alliance structures and how they translate into scalable CRM and PRM solutions

Demonstrated success defining and executing data-driven tiering and incentive frameworks integrated with CRM CPQ financial and learning systems

Strong background in Agile product development including sprint planning backlog management and cross-functional collaboration for complex global programs

Proven ability to lead large-scale PRM or channel transformations that enhance partner experience engagement and operational efficiency

Excellent analytical communication and storytelling skills with the ability to influence senior leadership and drive alignment across business and technology teams

Bachelors degree in Business Computer Science or Information Systems; MBA preferred

Preferred Qualifications

Experience with AI and ML for partner enablement predictive tiering or conversational support

Familiarity with integrating PRM with LMS incentive MDF and co-marketing systems

Knowledge of third-party PRM accelerators such as Impartner Allbound Seismic or Coveo

Experience delivering global partner programs with dashboards gamification and analytics-driven engagement

Ability to navigate complex stakeholder environments and scale systems in a global multi-cloud organization.

#LI-TL2

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

The annual base pay for this position is : $161600.00 - $242400.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link : F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @ ) .

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates . Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .

Required Experience :

Staff IC

Key Skills

Internship,Data Warehousing,Adobe Flash,Database Administration,Logistics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 161600 - 242400