Vans : Senior Manager, Brand Social

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Senior Manager of Brand Social at Vans looks a little like this.

The Senior Manager of Brand Social at Vans will lead the global social media strategy, ensuring alignment with brand and business objectives. This role involves developing robust channel strategies, integrating gaming and interactive entertainment, and overseeing content and community management. The position requires cross-functional collaboration with various teams to drive cohesive storytelling and omnichannel consumer experiences, while leveraging data-driven insights to optimize performance and innovate Vans' social presence.

Let's break down that day-in-the-life a bit more.

Social Media Leadership :

• Define and execute Vans' global social media strategy, ensuring alignment with brand and business objectives.
• Lead the evolution of Vans' social presence across all platforms, balancing brand storytelling, community engagement, and performance marketing.
• Serve as the key point of contact for global and regional teams, ensuring seamless execution of social-first initiatives.

Strategic Channel & Gaming Integration :

Content & Community Management :

Cross-Functional Collaboration :

Performance & Innovation :

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements.

The foundation skills you will need in this position are :

There are also a few skills that are not required but preferred :

Now WE have a question for YOU.

Are you in?

R-20250522-0018