Marketing Performance Analyst

A company is looking for a Marketing Performance Analyst to enhance the effectiveness of their marketing activities through performance metrics analysis.

Key Responsibilities

Build and maintain comprehensive marketing performance dashboards using tools like Tableau or Power BI

Analyze marketing funnel performance to identify bottlenecks and provide data-backed recommendations

Evaluate campaign and channel effectiveness, aligning insights with business goals

Required Qualifications

2+ years of experience in marketing analytics, marketing operations, or business intelligence, preferably in a B2B SaaS environment

Strong analytical skills with expertise in data analysis tools such as Excel, SQL, Tableau, or Power BI

Demonstrated ability to translate complex data into actionable insights

Experience with marketing attribution and ROI measurement

Familiarity with forecasting and planning processes using historical data and predictive analytics