Marketing Specialist - NBA

The Role

We are looking fora proactivemarketing professional to join our team.This is afast-pacedrole for adrivenindividualtodevelop marketingcontentand initiatives supporting package salesfor ourNBA& WNBApartnerships.Your contribution to the organization will be toleverageyour marketing backgroundand experience to effectively support the team from our Charlotte, NC headquarters.

Responsibilities

• Assistwith the development of the marketing strategy forthe NBA Experiences & WNBA Experiences brands.
• Work with the team to execute each marketing vertical to support the overall strategyincluding:Email Marketing, Website Content & SEO strategy,Social Media, Affiliate Relationships,Sales Collateral,etc.
• Coordinatecontent and marketing needs forsuccessful website andgo-to-marketlaunch plans.
• Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automationsoftwareand others) and pulling/analyzing all necessary information to provide actionable tasks for the company.
• Support external relationships and respective marketing deliverables.These include but are not limited to, teams, sponsors,arenas/venuesand global sales agent network.
• Collaborate with Creative team on development of digital content.
• Helpgrowbrand awareness and market positioning.
• Manage regular reporting and reviews with the leadership and marketing functional teams.
• Identifynew marketingopportunities that support department goals & strategy.
• Action necessary decisions based on analysis of data and stats provided by team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.

Requirements:

Education and Experience

• Degree in Marketing, Business, Communications, or affiliated specialized area
• Minimum3years experience with an understanding of digital marketingand content marketing
• Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics
• Knowledge and experience working in or around the NBA, its events, and fan culture is preferred

Skills/Abilities

• Knowledge and experience in content marketing with an SEO/SEM focus
• Experience developingemail &social media campaigns
• Ability to prioritize and make decisions proactively in a rapidly changing environment
• Excellent written and verbal communication
• Superb attention to detail and ability to multitask
• A strong desireto learn and further develop your skills
• Analytical skills to assess performance and make improvements
• Friendly personality and the ability to quickly build rapport with colleagues,partnersand suppliers
• Ability toestablishtrust, be confident and credible, and build collaborative partnerships across time zones,geographiesand cultures