Associate Director, Media Investment

Associate Director, Video Investments

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Responsibilities

As Associate Director, Video Investments, you will provide investment stewardship across Video channels, including Linear TV, CTV, and Addressable TV for a brand new client. In this role, you will manage the Video investment team to ensure a consistent go-to-market approach and create synergies with our media strategy, across multiple brands. We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to video buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

Day to day your role includes :

• Manage, optimize, and expand programs for all video channels to maximize profitability
• Oversee the work of multiple video specialists, managing workflow and providing strategic guidance and oversight.
• Serve as a central point of contact for clients and internal teams for the broader portfolio
• Speak fluently to multiple Video channels, calling on deep expertise from activating linear TV in particular
• Leverage historic analytics / performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization performance for campaign success.
• Build and foster strong partnerships with relevant media partners in the Video ecosystem (i.e. TV networks, CTV partners)
• Bring innovative solutions and out of the box thinking to partners and clients.
• Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
• Manage and maintain relationships with internal practice leads and full investment team
• Be a leader through strength and stability functioning as a point of escalation for clients and team members as needed.

Qualifications

We're looking for strong, impactful work experience, which typically includes :

Got what it takes? We'd love to hear from you.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $95,950 - $144,430 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.