Talent.com
No longer accepting applications
Marketing Operations Analyst

Marketing Operations Analyst

MediabistroPalo Alto, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

Responsibilities

  • Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS / CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
  • Translate data into actionable insights and recommendations that help to drive business outcomes.
  • Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as :

Campaign Optimization : Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.

  • Learning & Enablement Effectiveness : Evaluate learning path architecture and training / enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
  • Social Intelligence : Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
  • Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
  • Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
  • Use data tools for manual import / export.
  • Develop and maintain reports and dashboards.
  • Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.
  • Deliver high-value outcomes while participating in problem-solving, such as :
  • Work with data limitations and find creative solutions to extract meaningful insights.

  • Proactively identify and address data tracking gaps, while improving data quality.
  • Work through the challenges of current platform limitations, while understanding the platform's future state.
  • Proactively identify opportunities for data-driven improvements across marketing functions.
  • Key Skills

  • Proficiency in the usage, configuration, and management of :
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).

  • Analytics tools (e.g., GA4, Adobe Analytics, etc.).
  • Tag management systems (e.g., Google Tag Manager, etc.).
  • Data querying and manipulation tools (e.g., SQL).
  • Demonstrated ability to analyze complex data sets and identify trends and insights.
  • Experience with data modeling and / or ETL processes.
  • Proven ability to formulate and test data-driven hypotheses.
  • Strong proficiency in the development of data-driven narratives.
  • Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
  • Proficiency in Google Suite and Microsoft Office.
  • Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A / B testing, regression analysis, segmentation).
  • Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences.
  • Strong problem-solving and critical-thinking skills.
  • Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects.
  • Intellectual curiosity and a passion for uncovering insights from data.
  • Preferred Qualifications

  • Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices.
  • Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch).
  • Required Qualifications

  • 8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making.
  • Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis.
  • Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

    Responsibilities

  • Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS / CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
  • Translate data into actionable insights and recommendations that help to drive business outcomes.
  • Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as :
  • Campaign Optimization : Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.

  • Learning & Enablement Effectiveness : Evaluate learning path architecture and training / enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
  • Social Intelligence : Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
  • Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
  • Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
  • Use data tools for manual import / export.
  • Develop and maintain reports and dashboards.
  • Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.
  • Deliver high-value outcomes while participating in problem-solving, such as :
  • Work with data limitations and find creative solutions to extract meaningful insights.

  • Proactively identify and address data tracking gaps, while improving data quality.
  • Work through the challenges of current platform limitations, while understanding the platform's future state.
  • Proactively identify opportunities for data-driven improvements across marketing functions.
  • Key Skills

  • Proficiency in the usage, configuration, and management of :
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).

  • Analytics tools (e.g., GA4, Adobe Analytics, etc.).
  • Tag management systems (e.g., Google Tag Manager, etc.).
  • Data querying and manipulation tools (e.g., SQL).
  • Demonstrated ability to analyze complex data sets and identify trends and insights.
  • Experience with data modeling and / or ETL processes.
  • Proven ability to formulate and test data-driven hypotheses.
  • Strong proficiency in the development of data-driven narratives.
  • Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
  • Proficiency in Google Suite and Microsoft Office.
  • Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A / B testing, regression analysis, segmentation).
  • Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences.
  • Strong problem-solving and critical-thinking skills.
  • Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects.
  • Intellectual curiosity and a passion for uncovering insights from data.
  • Preferred Qualifications

  • Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices.
  • Project management skills.
  • Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch).
  • Required Qualifications

  • 8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making.
  • Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis.
  • Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

    NY generally ranges : $127,283-$190,925

    CA generally ranges : $132,817-$199,225

    All other locations fall under our General State range : $110,681-$166,021

    Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

    About Us :

    Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

    Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

    Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links : California FCAandLos Angeles FCO.

    If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at , HR directly via or email at for assistance.

    Helping all candidates find great careers is our goal. The information you provide here is secure and confidential.

    We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Analyst • Palo Alto, CA, United States

    Related jobs
    • Promoted
    Search Analyst

    Search Analyst

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for a Search Analyst to support SEO and SEM campaigns.Key Responsibilities Assist with planning, execution, optimization, and reporting of SEM campaigns Support organic sear...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Analyst

    Marketing Analyst

    TradeJobsWorkforce95120 San Jose, CA, US
    Full-time
    Marketing Analyst Job Duties : Provides actionable overall market and customer insights to address...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Lead - AI

    Product Marketing Lead - AI

    SnowflakePalo Alto, CA, US
    Full-time
    Build the future of the AI Data Cloud.Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and ...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Specialist II

    Marketing Specialist II

    Gilbane Building CompanySan Jose, CA, United States
    Full-time
    Marketing and Proposal Support.Gilbane Building Company is seeking a.In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collater...Show moreLast updated: 30+ days ago
    • Promoted
    Segment Marketing Specialist

    Segment Marketing Specialist

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Segment Marketing Specialist to support its marketing team.Key Responsibilities Create and deliver a variety of marketing assets, including sales decks and brochures A...Show moreLast updated: 2 days ago
    • Promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Performance Marketing Specialist who is skilled in managing and optimizing paid social campaigns. Key Responsibilities Build, manage, and optimize campaigns across Faceb...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Content Strategist

    Marketing Content Strategist

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for a Marketing Content Strategist who will develop and manage scientific content to enhance brand awareness and engagement. Key Responsibilities Develop and execute content m...Show moreLast updated: 15 hours ago
    • Promoted
    Head of Product Marketing

    Head of Product Marketing

    US BankPleasanton, CA, US
    Full-time
    The well-being of you and your family matters.That's why the benefits you'll receive are designed to help you boost your health, protect your financial security and give you peace of mind.Call 800-...Show moreLast updated: 12 days ago
    • Promoted
    Digital Marketing Designer

    Digital Marketing Designer

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Digital Marketing Designer (contract).Key Responsibilities Design and create digital marketing materials across various platforms Collaborate with marketing and design...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Research Analyst

    Marketing Research Analyst

    Chihuo, Inc.San Jose, CA, US
    Full-time
    Marketing Research Analyst Company : Chihuo, Inc.Location : San Jose, CA Position Type : Full Time Experience : See below Education : See below Conduct MR / DA to understand consumer opinions & Mktg.Resum...Show moreLast updated: 9 days ago
    • Promoted
    Product Marketing Consultant

    Product Marketing Consultant

    VirtualVocationsSan Jose, California, United States
    Full-time
    A company is looking for a Product Marketing Consultant to develop marketing materials and support sales initiatives.Key Responsibilities Study company products and craft compelling marketing mes...Show moreLast updated: 30+ days ago
    • Promoted
    Senior SEO Manager

    Senior SEO Manager

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for a Senior SEO Manager to lead its organic growth engine and drive measurable impact across demand generation. Key Responsibilities Own and execute the full SEO strategy acr...Show moreLast updated: 30+ days ago
    Marketing Strategist - Japanese bilingual

    Marketing Strategist - Japanese bilingual

    Pasona N A, Inc.San Jose, California, United States, 95101
    Full-time
    Based on our philosophy at the Pasona Group of solving the problems that society faces, our mission at Pasona N A is to support customers and job seekers in finding success in the U.Our goal is to ...Show moreLast updated: 12 days ago
    • Promoted
    Market Research Lead

    Market Research Lead

    WaymoMountain View, CA, United States
    Full-time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...Show moreLast updated: 3 days ago
    • Promoted
    Chief of Staff (Marketing)

    Chief of Staff (Marketing)

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Chief of Staff (Marketing).Key Responsibilities Collaborate with the Chief Marketing & Growth Officer to enhance marketing operations and performance Develop strategic...Show moreLast updated: 1 day ago
    • Promoted
    Market Performance Analyst

    Market Performance Analyst

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for a Market Performance Analyst in the healthcare sector.Key Responsibilities Analyze marketplace metrics to ensure market balance of therapist capacity and patient demand ...Show moreLast updated: 1 day ago
    • Promoted
    B2B Account Executive

    B2B Account Executive

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for an Account Executive (B2B, US Market).Key Responsibilities Identify and qualify prospects through targeted outreach and research Generate and close deals of $100,000+ wi...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Sales Development Representative

    Sales Development Representative

    ShiftCareUnion City, CA, US
    Permanent
    ShiftCare is an innovative, fast-growing B2B SaaS company that provides cutting-edge software solutions for businesses in the care and healthcare sector. Our platform empowers teams with streamlined...Show moreLast updated: 2 hours ago
    • Promoted
    Senior Product Marketing ManagerPalo Alto, California

    Senior Product Marketing ManagerPalo Alto, California

    WorkatoPalo Alto, CA, US
    Full-time
    Senior Product Marketing Manager.Workato transforms technology complexity into business opportunity.As the leader in enterprise orchestration, Workato helps businesses globally streamline operation...Show moreLast updated: 30+ days ago
    • Promoted
    Remote Market Research Panelist (Hiring Immediately)

    Remote Market Research Panelist (Hiring Immediately)

    Earn HausSaratoga, California, US
    Remote
    Full-time +2
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 2 days ago