Portfolio Marketing Manager
Avenue5 is growing, and we are in search of a portfolio marketing manager to join our dynamic team of Fivers!
We are a vibrant, third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :
- Listen to our associates, recognize them, and give them room to grow
- Invest in our associates to help them become the best version of themselves
- Approach every important decision with our associates in mind
- Celebrate our associates' successes and encourage them to raise the bar even higher
Summary of responsibilities :
The portfolio marketing manager is responsible for national oversight of marketing execution for identified key client initiatives, through aligned expectations, frequent communication, and strategic implementation of consistent tools and tactics. This individual will also work alongside property marketing to ensure that marketing strategies are aligned across portfolios, property performance is maximized, and innovative ideas along with Avenue5 initiatives are presented to key clients quarterly.
Primary responsibilities and objectives :
Understand client goals and preferences along with Avenue5 procedures to ensure the successful execution of key client initiativesMaintain knowledge of marketing tactics for key clients across regions and share feedback across property marketingSeek out opportunities to develop case studies and highlight industry innovations to present to key clients in conjunction with property marketingEnsure portfolio-wide marketing efforts and recommendations are established, executed, and successfulResponsible for having a working knowledge of client goals and expectations and developing and implementing solutions across property marketing to achieveSupport property marketing client portfolio reporting needs and performance benchmarks for identified portfolios and work alongside national property marketing executeDevelop and maintain strong client relationships to ensure that marketing support is adequate and that needs are met. Understand the client's and company's business objectives to ensure maximization of property marketing efforts and optimal property performanceMaintain a working knowledge of all the features, functionality, and benefits that make Avenue5's products and services superior in the multi-family property management spaceEnsure that clients have a thorough understanding of property marketing's support and services, and that internal programs and offerings are optimized based on client feedback. Share property marketing successes with identified clients to support the adoption of efforts and positively impact property performanceSupport new business efforts to ensure consistency with key clients by driving deliverables, advocating for Avenue5's in-house marketing services such as Studio5, and supporting introduction calls with key clientsPerform other duties as assignedEducation and experience :
Bachelor's degree is requiredFive plus years of experience in direct real estate multi-family marketing within the property management industry is requiredThree to five years of pre-development, lease-up, and / or grand opening experience in the multi-family property management industry preferredThree to five years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is requiredAdvanced level knowledge of Microsoft Office Suite including Outlook, Word, PowerPoint, and ExcelThree to five years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators is requiredThree to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferredThree to five years of experience in the Yardi Voyager Marketing module, RentCaf, Real Page, or other equivalent system is a plusParticipation in industry groups is a plusSkills and requirements :
Ability to work independently and prioritize effectively in a fast-paced environmentAdvanced level knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)Excellent written and verbal communication skillsExceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic senseExceptional project management skills are requiredStrong understanding of property management industry trends, issues, and emerging technologyOutstanding presentation skills and can command an audience of all internal and external stakeholdersDemonstrated experience in managing, expanding, and developing relationships with clientsEntrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team settingCreate a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and developmentPositive demeanor, voracious appetite to learn new things, and excellent professional judgmentComplete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assignedScheduling :
Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidaysAbility to travel (35%)Environment :
Exposure to environment typically found in an office buildingPhysical requirements :
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :Ability to lift, push, and pull up to 25 poundsMust be able to observe and detect signs of emergency through visual and / or auditory cuesMust be able to remain stationary, move around, reach, and position oneself as needed for extended periodsAbility to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quicklyAbility to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in soundVisual requirements including color, depth perception, and field visionAbility to compare, copy, coordinate, synthesize, negotiate, communicate, and instructAbility to tolerate stressful situationsAbility to work under minimal to moderate supervisionThis job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.
Diversity :
Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
