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Principal Product Marketing Manager

Principal Product Marketing Manager

LinkedInSan Francisco, CA, United States
11 hours ago
Job type
  • Full-time
Job description

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based out of San Francisco, CA, New York City, NY, or Chicago, IL.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a passionate, strategic, and customer-obsessed Principal Product Marketing Manager to build the future of LinkedIn Sales Navigator. As a full-stack product marketing leader, you'll work across the product lifecycle, playing a pivotal role shaping product strategy and business direction through customer research, sales activation, and go-to-market efforts. This is an ideal role for someone who is a strong business and people leader, is creative and insights-driven, and has a track record of driving impact.

Responsibilities :

  • Collaborate with Sales Navigator leaders across product, marketing, field sales, and business operations to craft our vision for helping sellers and sales organizations put buyers first and grow their businesses.
  • Drive product strategy, influence the product roadmap, and determine product / market fit through qualitative and quantitative research.
  • Shape how we go to market for key audiences and communicate our value proposition in a simple, compelling, and differentiated way, both internally and externally.
  • Bring products to market through LinkedIn's field sales team and marketing
  • Represent LinkedIn as a product subject matter expert in key sales and customer meetings to drive commercial conversations forward

The ideal candidate should be :

  • A storyteller : the best product marketers are effective storytellers - you deeply understand users and customers, know how to communicate with them, and tailor messages to different audiences
  • Highly motivated self-starter with an entrepreneurial spirit : You're able to drive projects from ideas through execution, build strong internal relationships, and build consensus and alignment on critical initiatives.
  • A strong business leader : You're a systems thinker who understands how organizations operate and rely on strong business acumen to quickly break down key business issues to inform insights and recommendations; you feel comfortable showing up well with both internal executives and customers
  • Organized : You showcase the ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact.
  • Passionate and curious about technology : We work on the cutting edge of AI, and you don't hesitate to dive into technical concepts in order to simplify and effectively communicate them
  • An empathetic manager and partner : You care deeply about the needs of your team and cross-functional partners, relying on strong interpersonal and communications skills to guide teams towards success.
  • Qualifications

    Basic Qualifications :

  • 8+ years of relevant experience, including product marketing, product management, marketing, sales engineering, market research, user research, operational roles, or strategy consulting.
  • BA / BS Degree or equivalent experience.
  • Preferred Qualifications :

  • 4+ years experience of B2B SaaS experience with a focus on product marketing activities. Management consulting or similar experience is a plus.
  • MBA or other relevant professional courses / certifications
  • Suggested Skills :

  • Strategic thinking and problem-solving
  • Strong storytelling and communication skills
  • Cross-functional collaboration and influencing skills
  • Analytical skills with ability to interpret customer and market insights
  • Ability to simplify and communicate complex / technical concepts
  • LinkedIn is committed to fair and equitable compensation practices.

    The pay range for this role is $149,000 - $233,000 OTE. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

    The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans. For more information, visit

    Additional Information

    Equal Opportunity Statement

    We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

    LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

    If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

    Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to :

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview
  • A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

    LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

    San Francisco Fair Chance Ordinance

    Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

    Pay Transparency Policy Statement

    As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link :

    Global Data Privacy Notice for Job Candidates

    Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants :

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