DIRECTOR - SALES AND MARKETING

Overview

The Director of Sales & Marketing is responsible for the planning and execution of the strategies and activities that generate and maximize revenues through sales, marketing, and ecommerce; ultimately having an impact on all operating departments, resulting in a profitable return on the ownership's investment. This position is a strategic business partner who helps the hotel achieve its goals by being a champion for inspiring achievement in the sales and marketing team they lead. The DOSM serves as a key member of the hotel's Executive Committee and plays a critical role in positioning the property as a premier destination for business, leisure, and social guests. This leader must harmonize the culture, mission, values, and quality standards to ensure maximum potential is achieved while creating an exceptional climate of professional and personable service that ensures the engagement of team members, guests, and clients.

Responsibilities

• Lead the strategy and development of the annual property sales & marketing plan to achieve or exceed the budgeted goals and KPIs.
• Throughout the year, monitor actual revenues and expenses to determine variances and assess goal accomplishments; when necessary, adjust strategies and forecasts accordingly.
• Manage all department operations to include marketing, convention sales, services & catering, and leisure sales. Develop goals and strategies for the department in accordance with the annual sales and marketing plan. Communicate employee role in the achievement of goals and strategies while ensuring accountability.
• Oversee and occasionally participate in property sales missions, trade shows, familiarization trips, site inspections, and other business development-relevant activities, minimize expenses, and support the Hard Rock brand. Participate in organizations in and out of the industry to include relevant trade associations, to develop positive relationships within the business and social community.
• Coordinate ongoing research of the industry to detect market trends and related information for the development of new sales and marketing strategies to include competitive set activities. Make recommendations to improve the potential of various markets.
• Ensure proper communication between, commercial and operations departments to deliver an extraordinary customer experience, creating loyalty to the property and Hard Rock brand; monitor quality assurance program scores and guest feedback, taking corrective action when necessary; ensure guest history records are maintained to enhance personalized service for repeat B2B and B2C customers.
• Collaborate with the Global Sales Office on revenue maximization and sales strategies
• Collaborate with the property Revenue Management team to optimize revenue through all market segments; monitor website activity, reviews, and business volumes
• Ensure all sales and marketing tactics align with established brand standards and achieve all agreed-upon KPIs.
• Drive hotel brand awareness, positioning, and storytelling through digital, social, PR, and on-property activations supporting rooms, F&B, entertainment, and outlet needs.
• Manage external agency support for paid media, social, PR, and creative needs.
• Oversee content strategy (photography, videography, copywriting) to support campaigns and brand positioning.
• Manage local partnerships and sponsorship opportunities with cultural, music, sports, entertainment, and community organizations.
• Manage the hotel's website performance, SEO, SEM, and metasearch to maximize direct bookings and reduce acquisition costs.
• Oversee social media strategy, influencer partnerships, and reputation management.
• Partner with the corporate digital team to implement brand campaigns while tailoring for local market needs.
• Track ROI for all digital campaigns and optimize spending across paid, owned, and earned channels.
• Support and loyalty program drive acquisition and leverage for targeted email marketing and guest personalization.
• Attract and select the best talent available from inside or outside the organization; continually develop and implement strategies to retain staff in order to achieve their career goals and maximize their potential.
• Monitor and evaluate staff performance; promote a positive work environment for all employees and deliver recognition and rewards. Ensure all employment-related processes and documentation are in compliance.
• Conduct regular meetings with staff to communicate global programs, implement new products and procedures, discuss areas of opportunities and special events, and review of activities to drive business; participate in and ensure Sound Checks are being conducted in the department.
• Ensure all Hard Rock brand standards and standard operating procedures as well as property policies and procedures, are fully implemented in the department, including health and safety guidelines
• Present a professional image to employees, guests, clients, owners, and investors.

Foster a culture of collaboration, accountability, and innovation.

Qualifications