Director, Media Buying

WKQ Media seeks an experienced Director of Media Buying to build and lead a dynamic team in crafting effective paid media strategies for our progressive political clients. Ideal candidates should have a minimum of 7 years experience and a deep understanding of digital video-first advertising.As a Director of Media Buying, you'll play a pivotal role, collaborating closely with firm principals and client agencies to plan, optimize, and oversee campaigns from start to finish. You will lead and mentor a team driven by a curiosity about the latest advertising trends, aiming to blend innovative tactics with established methods to secure electoral and advocacy victories for our clients.Qualifications : Proficiency in our tech stack, including Basis, Campaign Manager 360, Google Ads, Facebook Business Manager, and similar platforms.Experience in online ad technologies on the buy-side, covering creative formats, ad serving, and viewability / verification.Deep knowledge and commitment to supply path optimization in digital buying - especially CTV.Skill in gathering and analyzing ad performance data and educating others in this process. You'll guide the team in optimizing ad campaigns and providing clear, user-friendly recommendations to clients.Previous involvement in political, advocacy, or union campaigns is advantageous, with an understanding of their strategies, tactics, goals, and timelines.Responsibilities : Develop and assess digital advertising plans aligned with clients' strategic objectives, defining key performance indicators (KPIs) for success.Manage and mentor a team of media buyers tasked with day-to-day activities for video, display, OTT, SEM, and paid social campaigns, including bid management, budget allocation, performance monitoring, and creative testing.Maintain close contact with client agencies to ensure they are able to communicate clearly and effectively with their end clients.Compensation and Benefits : Salary range : $100,000 - $120,000, depending on experience, with eligibility for election year bonuses based on firm performance.Comprehensive healthcare, vision, and dental coverage fully covered by the company.Employer-sponsored 401(k) with profit sharing.Monthly home office stipend.Join a nimble, creative digital startup, offering opportunities to experiment with and refine paid media strategies in support of our progressive clients.WKQ Media is an Equal Opportunity Employer committed to fostering a diverse and inclusive work environment. We welcome and encourage applicants from diverse backgrounds to apply.

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