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Founding GTM (Staffing Tech / AI SaaS)
Founding GTM (Staffing Tech / AI SaaS)Asendia AI • New York, NY, US
Founding GTM (Staffing Tech / AI SaaS)

Founding GTM (Staffing Tech / AI SaaS)

Asendia AI • New York, NY, US
12 hours ago
Job type
  • Full-time
Job description

Job Description

Why Asendia AI

Asendia AI is a fast-growing B2B SaaS startup redefining how staffing agencies source, screen, and hire candidates, powered by voice AI, automation, and agentic workflows .

We help staffing teams screen and verify candidates at scale through automated voice interviews, candidate scoring, and seamless ATS integrations.

We’re already powering 24 / 7 interview and verification systems across the US and Europe, working with staffing leaders to eliminate manual screening, fraud, and inefficiencies in recruiting.

We’re a small, high-performance team backed by deep staffing industry knowledge, building the next AI recruitment unicorn .

You’ll find us exhibiting at events like TechServe Alliance, Staffing World, Collaboration X, and Europe Tech Summit , shaping the future of staffing automation.

The Opportunity

We’re hiring a Founding GTM Lead to architect and execute Asendia AI’s go-to-market strategy from the ground up.

You’ll bridge sales, marketing, and partnerships, defining how we scale from strong founder-led traction to a predictable growth engine.

You’ll work directly with the CEO to drive ARR growth, refine messaging, and win enterprise accounts in the staffing space.

This is a founding role with massive ownership, ideal for someone who’s built and scaled SaaS GTM motions in HR or staffing tech.

What You’ll Do

  • Own the GTM Strategy : Define ICPs, segments, and messaging that resonate with staffing executives.
  • Unify Sales + Marketing : Design and execute a repeatable revenue motion combining outbound, events, and digital campaigns
  • Accelerate Growth : Drive a 3-week average sales cycle from first demo to signed deal.
  • Build Partnerships : Forge integrations and co-marketing initiatives with ATS and staffing software providers (Tracker, Bullhorn, CEIPAL, Avionté, etc.).
  • Scale Demand Generation : Launch targeted campaigns, content strategies, and case studies around AI in staffing.
  • Create Predictable Systems : Build CRM pipelines, reporting, and GTM infrastructure that supports rapid scaling.
  • Collaborate with Founders : Bring customer insights back into product development and positioning.

Who You Are

  • 6–10 years in B2B SaaS GTM , ideally within staffing tech, ATS, or HR software .
  • Proven experience building or scaling go-to-market strategies from early stage to growth.
  • Background in both sales and marketing , a true hybrid operator.
  • Deep understanding of staffing workflows, buyer pain points, and vendor ecosystems .
  • Comfortable in fast, unstructured environments. You build systems from zero.
  • Exceptional communicator who blends storytelling with data-driven decision making.
  • PS : If you read the full role description, choose 2 as your favorite number
  • Bonus : relationships within ATS and staffing vendor networks.
  • Problems You’ll Solve

  • How do we turn a 3-week sales cycle into a scalable, repeatable revenue engine?
  • What is the perfect ICP and messaging that converts staffing leaders into advocates?
  • How can we position AI as a revenue multiplier rather than a replacement in the staffing industry?
  • Which partnerships and channels will drive the fastest market penetration?
  • How do we transition from founder-led sales to a scalable, metrics-driven GTM model?
  • How do we build awareness and trust around AI-driven hiring in a traditional industry?
  • How can we measure and communicate ROI in a way that closes enterprise deals faster?
  • Why You’ll Love It Here

  • Founding role with direct access to the CEO and core product team.
  • Shape the go-to-market engine of a fast-growing AI SaaS startup.
  • Sell a product with clear ROI and rapid 3-week sales cycles .
  • Competitive salary + significant equity upside .
  • Global remote team with off-sites, conference presence, and major industry visibility.
  • Build the GTM foundation that scales Asendia AI to the next billion-dollar company .
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    Founding Gtm • New York, NY, US

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