Strategic Marketing Lead

Overview

Current job opportunities are posted here as they become available.

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades. Bolstered by our International Dermal Institute – the apex of post-graduate skin and body therapy training – we are on an exhilarating journey of expansion. And you could be a part of this adventure!

Purpose and Impact :

The International Dermal Institute (IDI) is seeking a Strategic Marketing Lead with a passion for bold ideas, disruptive campaigns, and building vibrant digital communities.

This isn’t about business-as-usual marketing. We need someone to supercharge growth and engagement in our Circle.so-powered professional community platform. This role is central to building a thriving digital hub where skin therapists, future professionals, beauty advisors, and beyond can connect, learn, and grow together.

The ideal candidate combines strategic thinking with hands-on execution, excels in digital-first environments, and is driven by the challenge of turning sign-ups into active, engaged members.

Responsibilities

• Fuel Community Growth
• Design and launch disruptive marketing campaigns that attract new members from all corners of the industry.
• Explore and test innovative acquisition channels to rapidly expand membership.
• Build momentum by positioning IDI as the digital destination for professional skin therapists worldwide.
• Activate and Retain
• Create seamless onboarding experiences that inspire new members to take their first action, return often, and feel the immediate value of belonging.
• Develop conversion strategies that transform passive observers into active participants who post, comment, and contribute regularly.
• Craft re-engagement campaigns that bring inactive members back into the conversation.
• Ignite Engagement & Conversations
• Partner with the IDI Community Lead and content teams to deliver campaigns, events, classes, and discussions that keep the community buzzing.
• Ensure the right content, cadence, and formats spark high-quality conversations both within the community and across connected platforms.
• Collaborate with the IDI Community Lead to translate thought leadership into engaging digital content.
• Lead with Data & Insights
• Monitor and analyze key community engagement metrics (acquisition, DAU / MAU, retention, engagement rates, etc.) to measure health and identify opportunities.
• Run experiments, test bold ideas, and double down on what works to consistently improve results.
• Translate analytics into clear recommendations that shape future campaigns and community strategy.
• Champion Brand & Voice
• Bring IDI’s authoritative yet approachable voice to life across every touchpoint.
• Position the IDI community as a trusted space for learning, inspiration, and professional growth.
• Act as an internal advocate, driving awareness and adoption of the community across IDI and cross-functional teams.

Key Qualifications & Experience

Key Skills & Attributes

What Success Looks Like

What We Offer

The expected base salary for this position is $70,000-$75,000 The exact base pay rate is determined by various factors including experience, skills, education, geographic location, and budget. This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.

Why Join Us?

Ready to make a meaningful impact and advance your career with a global brand revolutionizing the skincare industry? Apply now and complete your online application. Rest assured, all applications will be thoughtfully reviewed, and our HR team will contact you if your skills align with the position.

Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.

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