Integrated Sales Manager Broadcast & Digital / CTV Advertising

Integrated Sales Manager

Our last sales manager crushed it and was rapidly promoted to general manager of their own news station and digital agency! Their success has opened the door for a motivated leader like yousomeone ready to take charge, inspire a team, and elevate their career to the next level.

Video advertising across multiple platforms is a booming business, with OTT / CTV growth rates ranging from +20% annually and beyond. Nearly every local and regional business stands to benefit significantly from this type of targeted marketing. We provide creative services, AI tools, and support necessary to effectively communicate this opportunity to businesses.

We are seeking an experienced and dynamic Integrated Sales Manager to help lead our local direct sales efforts across traditional broadcast platforms and cutting-edge digital and Connected TV (CTV) solutions. In this role, you will help manage a talented sales team, develop innovative multimedia advertising strategies, and build lasting relationships with local businesses. You will play a crucial role in integrating modern digital advertising technologies with traditional TV sales, including OTT, streaming audio, social media, and programmatic channels.

Join News 8 Now and Phase 3 Digital Agency, a Morgan Murphy Media-owned, award-winning CBS Affiliate in beautiful La Crosse, Wisconsinnamed one of the Most Exciting Small Cities in America by Business Insider and one of Forbes' Best Small Markets for Business and Careers. We are a family-owned company that values leadership, creativity, and innovation in local and digital media sales.

Key Responsibilities

• Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns.
• Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients.
• Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display.
• Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business.
• Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness.
• Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments.
• Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.

Who You Are

Compensation & Benefits

If you are a motivated sales leader ready to inspire your team and innovate in the evolving landscape of broadcast and digital advertising, please apply with your resume and cover letter. Join us in transforming local business marketing through powerful, multi-platform advertising solutions.