Director, Content Creation

Tract Capital adopts a unique approach to digital infrastructure investment. Leveraging experience and strategic insights honed over three decades of creating successful companies in the space, we excel in nurturing and advancing leading-edge digital infrastructure enterprises. Our team of specialized experts are united by a singular purpose : to support the growth of digital infrastructure. Tract Capital goes beyond simple investment by acting as a strategic partner and catalyst for innovation within the sector. We ensure our engagements not only generate strong financial results but also develop essential digital infrastructure to meet growing demands. Tract Capital has introduced two digital infrastructure strategies. The first is a horizontal powered land strategy focused on creating master planned data center campuses called Tract. The second is the mega-campus vertical development strategy called Fleet Data Centers.

Position Overview :

We are seeking an experienced and versatile Director of Content Creation with a strong background in writing for the infrastructure, data centers, technology, or energy industries. This role will be pivotal in helping to define, build and execute against a comprehensive, integrated, multi-channel marketing program that is designed to elevate the visibility, engagement, and growth of the entire Tract Capital portfolio. This role is ideal for a self-motivated content professional who thrives on turning complex topics into clear, compelling, and audience-friendly content across a range of formats.

Responsibilities :

The successful candidate will have experience and practical expertise in the following :

• Developing high-quality, engaging content including blog posts, white papers, investor letters, articles, social media posts, website copy, presentations and marketing materials.
• Generating original ideas for content that align with industry trends and business goals.
• Proofreading and editing content to ensure clarity, grammatical accuracy, and brand consistency across tone, voice, style, and formatting.
• Managing and maintaining a detailed content calendar with deadlines for various writing projects.
• Collaborating cross-functionally with internal teams (marketing, investor relations, product, executive leadership) and external partners to gather insights and approvals.
• Staying informed about trends and best practices within the infrastructure, data center, energy, and broader technology sectors to ensure timely and relevant content.
• Ensuring consistent messaging across all content platforms and formats.
• Helping shape content strategy by identifying gaps, proposing improvements, and optimizing for audience engagement.

Required Traits, Expertise, and Skills :

Education, Professional Certification, and Licenses :

Experience :

Travel and Schedule :

Some travel will be required for this role (10%)

Expected Salary Range :

$140 - $180K + Yearly bonus

Location : Denver, CO with consideration for applicants in Austin, TX, Seattle, WA, and Northern Virginia.

Tract Capital Employment :

Tract Capital employees enjoy competitive compensation and comprehensive benefits, including 100% employer-covered medical, dental, and vision insurance, a 401K program, standard paid holidays, and unlimited PTO.

NOTE : This job description is not intended to be all-inclusive. Employees may perform other related duties to meet the organization's ongoing needs.

Tract Capital is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment regardless of age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status. If you need assistance applying for any of our open positions, please contact us at info@tract.com .

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