Summary of the Role :
Establish content strategy based on customer personas and journeys. This position is responsible for the strategic monitoring analysis and reporting of social media conversations to generate actionable insights that inform organic social media strategy content development brand reputation management and competitive intelligence. The ideal candidate is a data-driven storyteller who is an expert in turning qualitative social chatter into quantitative business intelligence with a particular emphasis on nuanced platforms like Reddit.
About the Role :
Develop and manage a comprehensive social listening program using tools like Talkwalker and HootSuite.
Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends sentiment and emerging narratives related to Thomson Reuters our competitors and the industry.
Translate raw data into actionable insights preparing regular intelligence reports and ad-hoc analyses for marketing leadership content teams and other business units.
Collaborate with the organic social media team to apply insights to Audience and Engagement Optimization (AEO) shaping content that resonates with target audiences and platform algorithms.
Serve as the subject matter expert on social listening tools and methodologies providing training and support to the broader team.
Identify and escalate potential reputational risks or crisis situations discovered through social listening.
Track and measure the impact of social listening initiatives on key business objectives.
About You :
Demonstrated expertise in analyzing data from platforms like Reddit X (formerly Twitter) and LinkedIn.
Proven ability to synthesize complex information into clear concise and actionable reports for an executive audience.
High profeciency and proved track record in utilizing AI and AI tools.
Required : Deep understanding of social listening methodologies sentiment analysis and trend identification.
Preferred : Hands-on experience with enterprise-level social listening platforms (e.g. Talkwalker Brandwatch Sprinklr).
Preferred : Proficiency with social media management platforms (e.g. HootSuite Sprout Social).
Excellent written and verbal communication skills.
Strong analytical and critical thinking abilities.
#LI-TV1
Whats in it For You
Hybrid Work Model : Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance : Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth : By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits : We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture : Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values : Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact : Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact : We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits : optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex / gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at . Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here .
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More information about Thomson Reuters can be found on .
Required Experience :
IC
Key Skills
Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 56000 - 104000
Social Media Specialist • Frisco, Texas, USA