Marketing Manager, Walmart Omnichannel

Marketing Manager, Walmart Omnichannel

The Marketing Manager, Walmart Omnichannel within the Wells ShopCom team, will be responsible for owning the development and execution of the strategy and activation. This role will develop customized, Walmart-specific marketing initiatives that drive awareness, engagement, and conversion with Walmart shoppers, both in-store and online, adhering to Walmart approved tactics and guidelines as well as communicated priorities. This person will have an intimate understanding of Walmart's marketing opportunities across WMC, omni-merchandising, and Walmart store level and corporate events. This person will create and execute plans tailoring national activation to fit Walmart approved tactics and guidelines and meet WMT specific objectives. The ideal candidate is highly collaborative, detail-oriented and driven for results. This role will be physically based out of the Wells Bentonville Walmart Customer Team office, while officially reporting through the Omnichannel Marketing team in Chicago while maintaining a strong dotted-line relationship with the Wells Walmart Customer team.

Responsibilities Include :

Omnichannel Shopper Marketing Strategy & Execution

• In partnership with cross functional team members, own the development, internal approvals, customer approvals, results and execution of annual shopper marketing plans, including :
• Collaborate with WMT customer team and other cross functional partners to develop and gain cross-functional alignment on WMT marketing strategies that deliver on WMT's corporate and category objectives and Wells business objectives
• Lead agency partners to develop omni shopper marketing plans in partnership with sales team that support customer objectives that integrate in-store tactics, digital, social and retail media / ecomm across key retailers.
• Develop, socialize, and keep updated a channel specific omni-shopper playbook and best practices to activate based on customer and Wells' brands business objectives.
• Partner with customer retail media networks and shopper teams to collaborate on WMC media plans and ensure plans will achieve stated key KPI's.
• Ensure flawless execution of marketing plans, delivered on time and on budget, achieving aligned targets and objectives
• Track program timelines and budgets by brand and retailer, manage invoice processing and coding and ensure compliance with internal guidelines.
• Leverage shopper insights and retailer data to inform programming and channel strategies.

Omnichannel Performance and Insights

Strong Collaboration with Customer Sales Teams & Cross Functional Partners

Budget Management

Thought Leadership