Email Marketing Specialist

Job Description

Job Description

Description : Griot’s Garage

Griot's Garage is the leader in providing complete car care solutions for the car care enthusiasts. We have a strong commitment to providing the best service and most complete expertise to our customers, and we want you to come Have Fun in Our Garage !

Overview

As the Email Marketing Specialist, you will report to the Senior Manager of Digital and play a pivotal role in managing two essential channels : Email and SMS. You will take ownership of campaign deployment, aligning with the marketing calendar to deliver impactful, well-timed communications. Your responsibilities will include building automated flows, segmenting audiences, and incorporating personalization to elevate the customer experience.

Collaborating closely with the design team and copy writer, you will craft engaging and visually compelling emails and SMS messages. A passion for email and SMS marketing is essential, as it is a drive to innovate and push beyond standard best practices. Mastery of email and SMS platforms should come naturally to you, enabling you to execute with precision and creativity.

Requirements : Responsibilities

• Take ownership of Email & SMS marketing channels
• Deploy strategies that improve list growth
• Adhere to and collaborate on the marketing calendar
• Create email and SMS campaign briefs and assign tasks to appropriate teams
• Collaborate with creative department on designs and enhancements of templates
• Collaborate with copy writer on messaging
• Build email and SMS messages in platform and schedule sends
• Build automated flows and subscriber segments
• Work cross functionally with other departments to incorporate their initiatives
• Align on department budget and goals
• Report on performance and efforts
• Recommend process improvements

Qualifications

Benefits :

Griot's Garage is an Equal Opportunity Employer and Drug and Tobacco Free Employer. Candidates with a criminal record are encouraged to apply.