Digital Content Strategist

Job Description

Job Description

JOB OBJECTIVE

The Digital Marketing Strategist will be responsible for creating and executing engaging digital marketing campaigns that drive awareness, lead generation, and conversion. This role emphasizes content strategy and creation - developing compelling stories across paid, owned, and earned channels that connect with our target audiences.

Our ideal candidate is a creative thinker with a strong foundation in digital marketing and proven experience developing content that performs. You know how to blend data-driven insight with storytelling craft, and you’re excited to collaborate with design, brand, and sales to bring ideas to life across platforms. While a solid understanding of marketing automation tools is beneficial, this role’s primary focus is concepting, writing, and optimizing content that fuels pipeline growth.

ESSENTIAL FUNCTIONSContent Strategy & Creation

• Lead the planning and creation of digital content across channels—including paid ads, social media, blog articles, landing pages, and email campaigns.
• Collaborate with the marketing team to develop cohesive messaging and campaign narratives tailored to key audiences and personas.
• Write and edit content that aligns with our brand voice and supports each stage of the buyer’s journey.
• Partner with internal stakeholders to translate product stories, customer success highlights, and thought leadership into impactful marketing assets.
• Identify opportunities to repurpose and extend existing content across multiple channels to maximize reach and ROI.

Digital Campaign Execution

Email & Lead Nurture Strategy

Analytics & Continuous Improvement

REQUIREMENTS

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