Digital Marketing Specialist

Delve Search & Recruiting provided pay range

This range is provided by Delve Search & Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00 / yr - $85,000.00 / yr

Direct message the job poster from Delve Search & Recruiting

We are seeking a PPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta (Facebook / Instagram), LinkedIn, and YouTube. Working closely with the PPC Manager, intake team, and external lead vendors, you'll play a vital role in improving lead quality and campaign ROI.

Key Responsibilities

• Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook / Instagram), LinkedIn, and YouTube
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
• Support campaign structure development, testing variations (A / B), and applying automation rules to boost performance
• Track lead flow and monitor the quality of leads across platforms
• Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics
• Organize and analyze marketing data using tools like Google Analytics, Looker Studio, and Excel
• Participate in internal marketing meetings, share ideas, and contribute to team projects or research
• Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results

Qualifications

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Marketing Services

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