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VF Corporation
Vans: Head of eCommerce, AmericasVF Corporation • Costa Mesa, CA, US
Vans: Head of eCommerce, Americas

Vans: Head of eCommerce, Americas

VF Corporation • Costa Mesa, CA, US
30+ days ago
Job type
  • Full-time
Job description

Head Of E-Commerce At Vans

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off The Wall," Vans just may be the place for you.

A day in the life of a Head of eCommerce at Vans looks a little like this.

As the Vans Americas Head of eCommerce, you will drive and adapt the global digital vision for all aspects of Vans Americas eCommerce business. This role is responsible for creating the optimal consumer journey while delivering revenue goals. The position has P&L responsibility for a rapidly growing business unit.

Reporting to the GM Americas, you will combine analytics, key insights and creativity to set a vision for our digital future and then mobilize the Americas team to achieve the desired results. You will have the opportunity to be the voice of the consumer across all Vans Americas digital touch-points and drive innovation, including adoption of new digital technology.

You will partner with cross function leaders to create a best-in-class digital ecosystem that elevates the consumer experience and delivers on Vans America's revenue goals and growth plans.

Let's break down that day-in-the-life a bit more.

  1. Drive and adapt the global digital strategy as a part of the overall Vans Americas strategy to ensure that we meet our ambitious goals for the region
  2. Manage the P&L for the Americas eCommerce business unit Oversees channel development strategies, architecture, and infrastructure requirements to ultimately fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology to keep the site at the forefront and ahead of competition
  3. Collaborates with respective departments on the integration of marketing, product, creative and merchandising to bring the fullest expression of the Vans brand to life digitally
  4. Identifies and implements third-party solutions for customer acquisition, conversion and website optimization with a strong customer focus and strategic positioning to follow industry trends and to keep a "finger-on-the-pulse" of the customer base and competition
  5. Develops strategies to deliver financial plans (sales, margin, contribution, inventory turns) including analyzing sales and productivity of items/categories to communicate results and to create action plans
  6. Partner with Finance, Marketing and Planning Department to forecast weekly/monthly sales, margins and review financial roll-ups Deliver omni-channel consumer and brand experiences that build meaningful customer loyalty for the Americas Region Develop and maintain strong networks of cross functional partners, competitors, and technology providers

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

  • Bachelor's degree in digital marketing or equivalent experience MBA Preferred
  • 15+ years of experience and a proven track record as a high performing talent demonstrating drive, ambition, business acumen, and emotional intelligence with 10+ years in a leadership role
  • 10+ years of eCommerce experience
  • 5 years of retail buying/merchandising experience
  • Demonstrated success managing a P&L for a growing business
  • Successful experience and proven track-records with digital, internet and web production as well as traditional product marketing and strategy experience
  • Demonstrated knowledge of best-in-class CX, UX, and digital commerce architectures and technology
  • Understanding of impact and implications of division decisions on other components of an omni-channel business model
  • Demonstrated ability to facilitate and lead multi-tasking and prioritization in a fast-paced environment.
  • Proven ability to advocate a point of view to peers and upper management
  • Experience developing performance metrics
  • Possess strong presentation, listening, verbal and written communication skills
  • Experience with web/catalogue design

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU. Are you in?

Hiring Range: $203,904.00 USD - $254,880.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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Vans: Head of eCommerce, Americas • Costa Mesa, CA, US

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