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Director, Strategy (Brand Experience)NewUnited States

Director, Strategy (Brand Experience)NewUnited States

HugeWinston Salem, NC, US
21 hours ago
Job type
  • Full-time
Job description

Director, Strategy (Brand Experience)

Location : This position is remote within the United States.

About Strategy and Insights :

The global Strategy and Insights craft at Huge is a diverse, multidisciplinary team of strategists, consultants, and product managers across the globe. The team works collaboratively with our Insights, Creative and Technology crafts to create and develop strategy that brings physical and digital experiences to life.

To supercharge our collaboration with each other and our Data, Creative and Technology teams, every member of Strategy at Huge shares a common approach we're creative, non-linear thinkers who connect the dots in new ways. We develop storytelling strategies that resonate with our clients and inspire action. We're systems thinkers with a keen ability to see the big picture and understand how the parts connect. Most importantly, we're obsessed with delivering ambitious outcomes our clients seek in order to transform their business and achieve success.

What's the role?

Huge is seeking a strong, insight driven Director of Strategy. In this role you will contribute your thinking across a diverse array of projects, whether it's revamping a storied brand's communications approach, launching a new product, service or website, or helping a client navigate organizational change or marketing transformation. You understand market forces, translate consumer needs into action and work with clients to help them transform into successful businesses of the modern economy, embracing digital and communications transformation as a central driver to future success.

Specifically, this role will :

  • Support building long-term, valuable relationships with our client's users and customers and demonstrate how strategy drives business growth.
  • Lead and deliver brand and experience strategy, growth and innovation work in close partnership with creative, data, client services and project management teams across multiple lines of business.
  • Be responsible for developing strategy deliverables and shaping ideas that help drive teams and clients to reach ambitious outcomes.
  • Spend significant time with clients, gaining deep insight into client business problems and becoming a trusted thought partner and advisor to senior client executives.

Your work will not be limited to decks at Huge, it's critical to make things that humans will love. That means you must have a passion for working with Creative and Data crafts to define and create the right outcomes for our clients.

What you'll be doing :

  • Work on cross-functional client and internal teams to integrate a cohesive, compelling vision to guide integrated and digital strategies.
  • Lead the development of customer strategies and identify areas of opportunity. You'll help build cases for ideas that produce growth, evolve our clients and drive advocacy for them in the market.
  • Be a key collaborator to creative teams, leading the development of inspired briefings, and providing strategic feedback throughout the creative process.
  • Work closely with data teams to understand performance and generate insights, translating them into actionable outcomes.
  • Participate in pitches and business development.
  • Partner with client services and project management to grow key relationships and ensure client satisfaction.
  • What we'd like to see :

  • 10+ years leading strategic brand initiatives that have demonstrably driven growth in an digital product and design agency, consulting, or in-house role.
  • Experience encompassing some or all of : working with research and data insights teams; building GTM plans; developing digital, brand and / or experience strategy.
  • Innovative and analytical thinker comfortable dealing with ambiguity and complexity.
  • A self-starter who brings strong strategic planning, problem-solving, and program management capabilities.
  • Results- and detail-oriented, bringing expert-level written and verbal communication skills, and strong interpersonal and collaboration skills to effectively engage various stakeholders across levels and functions.
  • Strong appreciation for storytelling and design.
  • Excellent communication and presentation skills.
  • Healthcare and Pharma category experience is an asset.
  • Key strategic experience includes :

    A healthcare-savvy brand experience strategist someone who understands the complex dynamics of how end users engage with healthcare brands, and who's eager to reimagine that journey.

  • Deep expertise across the user experience, brand positioning, and go-to-market planning ready to shape end-to-end brand ecosystems.
  • A critical thinker who's worked across touchpoints in healthcare and is excited to challenge traditional models of engagement.
  • A former brand or product marketing lead within a healthcare organization or startup who knows how to translate business objectives into resonant messaging and strategy.
  • What's a plus?

  • Experience with helping healthcare brands communicate with clarity, compliance, and creativity and wants to zoom out to lead cross-channel efforts.
  • Familiarity with AI
  • About Huge :

    Huge is a design and technology company. We create products and experiences that grow the world's most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

    Huge's nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years.

    Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you're parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

    Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

    Workers shall not be required to pay employers' or agents' recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

    The salary range for this position is $160,000 - $185,000 USD.

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