Digital Communications Manager

BEST CONSIDERATION DATE FOR APPLICATIONS : Friday, September 5, 2025

PURPOSE OF POSITION :

The University System of Marylands Office of Communications and Marketing seeks a Digital Communications Manager. We are looking for a strategic communicator to join a nimble team that manages the Systems brand and proactively tells the story of our impact in Maryland and beyond.

The Digital Communications Manager would join the USM at a pivotal moment. We recently launched the Systems new brand and For the Good of Maryland campaign, and we are getting ready to embark on a significant redesign of the system website. This position will play an important role in both efforts.

This position reports to the Vice Chancellor for Communications and Marketing and will work closely with the Senior Marketing / Brand Manager on campaigns and strategies that position the system as the leading voice for higher education, both in Maryland and nationally. We are seeking a creative and innovative communicator who understands how to reach and grow audiences across multiple platforms. The best applicants will understand that great stories can be told in multiple ways. This role requires the ability to think quickly and strategically.

RESPONSIBILITIES :

Social Media Management :

• Creates and curates content for USM social media channels.
• Monitors posts, comments, and mentions that may require a response. Identifies negative and sensitive issues and coordinates with Vice Chancellor and Senior Marketing / Brand Manager on response as needed.
• Creates and monitors metrics and key performance indicators (KPIs). Recommends tools for monitoring and measuring KPIs.
• Proactively recommends content needs and opportunities for mini campaigns.

Content Creation :

Website Management :

Content Strategy :

ANNUAL SALARY : $80,000-$110,000

MINIMUM QUALIFICATIONS :

Required Education Level / Certifications :

Bachelors degree from an accredited institution. Related experience may be substituted for the education requirement on a year-for-year basis, with one year of experience equivalent to 30 college credits (i.e., one year of full-time study). Candidates without a bachelors degree must have at least 4 years of directly related experience to substitute for the degree requirement.

Required Experience :

Three (3) or more years of demonstrated experience managing and creating high-quality digital content for social media channels, websites and other digital platforms, and managing social media channels for an organization. This should include experience developing proactive campaigns as well as strategies to deal with issues and negative comments.

Candidates without a qualifying degree must demonstrate a total of 7 years of relevant experience (4 years to substitute for the degree + 3 years of required experience).

Required Knowledge / Skills / Abilities :

PREFERRED QUALIFICATIONS :

Preferred Education Level / Certifications :

Bachelors or advanced degree in communications, public relations, journalism, or a related field.

Preferred Experience :

Experience working in a higher education environment.

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