Marketing Technology Specialist

Greenberg Traurig (GT) a global law firm with locations across the world in 15 countries has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Marketing Technology Specialist

We are seeking a professional who thrives in a fast-paced deadline-driven environment. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment. With a dedicated work ethic and a can-do attitude you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative adaptability and is a team player we invite you to join our team.

This role is in-office and will be based in our Atlanta or Miami Office and reports to the Director of Research and Marketing Intelligence.

Position Summary

The Marketing Technology Specialist will be responsible for developing and implementing innovative marketing solutions that leverage AI data visualization and collaboration platforms. You will work closely with cross-functional teams to streamline processes build client-facing and internal tools and support the firms strategic marketing initiatives through technology. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment.

Key Responsibilities

AI & Automation

Identify opportunities to integrate AI tools to automate and optimize marketing workflows.

Evaluate and implement AI-driven solutions for content creation campaign management and client engagement.

Data & Reporting

Design and maintain interactive dashboards and reports using Power BI and other analytics tools.

Translate complex data into actionable insights for marketing and business development teams.

Responsible for data tool creation and ongoing maintenance to support marketing and innovation initiatives.

Develop compelling data visualizations to communicate trends performance and opportunities.

Innovation & Strategy

Collaborate with marketing leadership to pilot new technologies and platforms.

Stay current on emerging marketing technologies and trends providing recommendations for adoption.

Business Needs & Solution Architecture

Work closely with stakeholders to understand business needs and challenges.

Collaborate with cross-functional teams to architect and implement the most effective solutions.

Project Management

Lead or support innovative technology projects from concept through execution ensuring alignment with firm goals.

Coordinate with IT innovation and compliance teams to ensure solutions meet security and regulatory standards.

Qualifications

Skills & Competencies

Strong analytical skills and the ability to translate data into meaningful insights.

Excellent communication and project management skills.

Ability to work independently and collaboratively in a global fast-paced environment.

Excellent prioritization organization and time management skills

Strong attention to detail and ability to multi-task

Outstanding interpersonal and communication skills both written and oral; including solid composition research and editing skills

Education & Prior Experience

Bachelors degree in Marketing Business Information Systems or a related field.

3 years of experience in a marketing technology or innovation role preferably in a professional services or legal environment.

Demonstrated experience in data visualization and storytelling through dashboards and reports.

Experience with AI tools and platforms (e.g. ChatGPT Microsoft Copilot automation tools).

Ability to work with and integrate third party data sources via API

Experience developing or working with web applications and digital platforms.

Technology

High level of proficiency using Microsoft Office (Outlook Word Excel and PowerPoint)

Proficiency in Power BI SharePoint and Microsoft 365 suite.

Experience with AI tools and platforms (e.g. ChatGPT Microsoft Copilot automation tools).

Familiarity with scripting languages (e.g. Python JavaScript PowerShell) for automation and data manipulation.

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individuals race sex or other protected characteristics and to the principles of non-discrimination on any protected basis.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1