Product Marketing Lead

About Rabbet

Rabbet is a fast-growing real estate investment platform that empowers owners, capital partners and service providers to manage construction finance and development more efficiently. Our mission is to provide cutting-edge tools that streamline workflows, enhance transparency, and improve financial outcomes across the real estate ecosystem. At Rabbet, we value innovation, collaboration, and a commitment to improving the real estate finance industry.

The Role

The Product Marketing Lead plays a critical role in connecting product innovation with market demand. This position is responsible for developing and executing marketing strategies that drive product awareness, customer acquisition, and user engagement. Working closely with cross-functional teams-including Product, Sales, and Customer Success-the Product Marketing Lead crafts compelling product messaging, positions new features and launches, and ensures a consistent and persuasive narrative across all customer touchpoints.

This role requires a strong blend of strategic thinking and hands-on execution, including market research, competitive analysis, content development, and email campaign management. The Product Marketing Lead is a creative storyteller, a data-driven decision-maker, and a collaborative team player passionate about helping customers understand and embrace Rabbet's product value.

What You'll Do

• Go-to-Market for Product Launches : Develop and execute comprehensive go-to-market plans for product launches, including messaging, positioning, and marketing campaigns.
• Product Positioning and Messaging : Effectively define and communicate the product's value proposition to target audiences across multiple channels.
• Develop a deep understanding of each ideal customer profile (ICP) across product lines and create tailored messaging and content to support lead generation efforts.
• Market Research and Competitive Analysis : Continuously conduct and monitor market research to stay informed on customer needs, industry trends, and competitor strategies. Leverage these insights to shape website landing pages, sales collateral, and other marketing materials.
• Continuously gather and synthesize market feedback (clients, competitors, and industry trends) to inform product strategy, optimize operations, and maintain a competitive edge.
• Email Communication : Develop and manage email marketing strategies, including newsletters that showcase product updates, upcoming events, thought leadership, and relevant case studies. Own the newsletter production calendar and oversee the end-to-end process-from content planning and coordination to execution and performance tracking.
• Industry thought leadership : Collaborate with subject matter experts (SMEs) to create high-quality, authoritative content that showcases Rabbet's industry expertise. Develop and execute a comprehensive thought leadership strategy that includes blog articles, industry reports, and both paid and organic social media campaigns.
• Sales Enablement : Collaborate with the sales team to create tools such as pitch decks, case studies, landing pages and FAQs that enhance their ability to close deals.
• Cross-Functional Collaboration : Work closely with the Product, Sales, and Customer Success teams to ensure aligned strategies and consistent messaging across all touchpoints. Own and maintain shared marketing asset libraries, making sure all teams have easy access to the most current materials and collateral.
• Performance Analytics : Track key sales pipeline metrics to evaluate deal progression, lead sources, company demographics, and ideal customer profiles (ICPs). Maintain up-to-date ICP profiles by channel and analyze win-loss trends to refine targeting and improve conversion strategies.

What You'll Bring

Why Join Rabbet?

Compensation, Benefits, and Perks

Interested? Apply now to join a team that is shaping the future of construction finance. We encourage candidates from diverse backgrounds to apply!

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