Integrated Marketing Strategist

The Integrated Marketing Strategist plays a pivotal role in bringing JD North America’s brand vision to life across every touchpoint. This role requires a mix of strategic thinking, sharp execution, strong organization, and an ability to connect the dots across channels to deliver best-in-class, consumer-first campaigns.

You’ll help drive alignment across teams, translate brand priorities into go-to-market plans, and ensure flawless execution of marketing programs that build the JD brand and drive business growth. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties :

Core Responsibilities :

Bring JD’s Brand Strategy to Life :

Apply the JD brand framework to all integrated marketing initiatives, ensuring consistency, clarity, and cultural relevance.

Lead Go-to-Market Briefs :

Develop, manage, and execute intentional go to market briefs that translate business objectives into actionable marketing programs across physical, paid, and owned channels.

Campaign Planning & Execution :

Partner with cross-functional teams to build, communicate, and manage the marketing calendar, ensuring alignment between brand, media, retail, and creative functions.

Owned Channel Integration :

Collaborate closely with owned channel leads (email, site, app, social) to craft integrated, insight-led campaigns that maximize reach and engagement.

Performance Measurement & Optimization :

Analyze campaign performance against key KPIs, providing data-driven recaps and actionable learnings to continuously improve impact and efficiency.

Cross-Functional Collaboration :

Serve as the connective tissue between teams — driving communication, alignment, and prioritization of business-critical programs within available production resources.

Calendar Management :

Own day-to-day scheduling and activation of marketing content and campaign moments, ensuring JD’s presence stays consistent, timely, and impactful.

Who You Are :

• Strategic doer - you think critically and execute with precision.
• Exceptionally organized with strong attention to detail.
• Excellent communicator, both written and verbal.
• Analytical and comfortable translating metrics into insights.
• Naturally collaborative and energized by cross-functional teamwork.
• Passionate about youth culture, sport, and lifestyle brands.

Required Education and / or Experience :

Typically requires a Bachelor’s degree (B.A.) from a four-year college or university; OR equivalent combination of education and experience. Additional 5+ years of experience required.

Required Computer and Technical Skills :

Knowledge and experience using Google Suite.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range : $62,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.