Marketing Coordinator

Marketing Strategy And Campaign Support

Support the execution of overall corporate marketing strategies and objectives.

Assist with advertising plan and strategy implementation.

Participate in market research and compile findings to support campaign planning.

Assist in the development of external and internal communications strategies, associated plans, and key messages.

Track, record, and compile the results of marketing initiatives; support the VP of Marketing with recommendations and reporting.

Assist in identifying and testing emerging marketing and AI-enabled tools to improve research, productivity, and campaign execution.

Event And Trade Show Support

Support the coordination and execution of trade shows and marketing events, including logistics, deliverables, and post-event follow-up.

Assist with event campaigns in Salesforce, including lead entry, tracking, and report preparation.

CRM, Email Marketing, And Data Management

Assist with maintaining company contact databases in Salesforce and other platforms to support targeted marketing campaigns.

Support email marketing initiatives and campaigns using Constant Contact, Business Wire, or other subscribed tools, ensuring data accuracy, list segmentation, and performance tracking.

Assist with pulling data from marketing intelligence tools and compiling insights for the VP and team to support sales strategies and targeting.

Provide simple AI-assisted market insight summaries as directed, to help marketing and sales stay aligned on trends and customer needs.

Gather insights from modern marketing intelligence tools (e.g., Semrush, Similarweb, AlphaSense, Perplexity AI, or comparable platforms) to support market awareness and internal reporting.

Marketing Collateral And Content Management

Update and maintain all marketing collateral across digital and physical channels to ensure accuracy and consistency.

Support the execution of the social media strategy developed by the VP of Marketing, coordinating with the graphic designer on creative assets and assisting with performance tracking and reporting.

Coordinate with vendors and internal stakeholders to ensure collateral reflects current branding and messaging.

Manage promotional material inventory with third-party vendors, including ordering, restocking, and logistics.

Website Coordination

Supporting the routing and review of all company website content updates to ensure accuracy and brand consistency.

Coordinate with the external webmaster to support web development, maintenance, SEO, creative updates, tracking, and reporting activities.

SharePoint And Content Organization

Maintain and update Marketing-owned SharePoint sites, ensuring content is current, organized, version-controlled, and easily accessible to internal teams.

Reporting, Budget, And Administrative Support

Assist in tracking the marketing budget and preparing reports as needed.

Create and process departmental expense reports.

Assist with monthly marketing performance reports for executive leadership.

Maintain and organize marketing files and shared drives.

Monitor and manage marketing-owned Outlook mailboxes, ensuring timely routing of actions and follow-ups.

Perform day-to-day administrative functions to support marketing operations.

Required Skills And Qualifications

Strong verbal and written communication skills with strong grammar, tone, and clarity; able to support content creation without overreliance on AI.

Strong time management and ability to meet tight deadlines

High efficiency, productivity, and ability to manage multiple priorities simultaneously

Excellent organizational skills and attention to detail

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint).

Strong digital literacy and willingness to learn new tools and technologies.

Interest in applying AI tools to support and improve workflows.

Curiosity and initiative to learn and apply new marketing and AI-enabled tools.

Basic understanding of marketing principles, brand voice, and audience targeting.

Ability to track performance metrics and support reporting.

Creative thinker with strong problem-solving abilities.

Ability to work collaboratively with cross-functional teams.

Adaptability to shifting priorities and fast-paced environments.

Proactive, resourceful, and dependable in daily execution.

Preferred Skills And Experience

Familiarity with AI platforms for content support, marketing automation, and analytics.

Familiarity with Salesforce CRM.

Basic graphic design skills using Canva or similar tools.

Basic video editing skills using entry-level or professional platforms.

Experience with marketing automation or email platforms (e.g., Constant Contact, Mailchimp).

Familiarity with analytics and reporting tools.

Experience supporting trade show logistics or event marketing.

Comfortable testing new tools and supporting process improvements.

Knowledge of SharePoint site maintenance and file management best practices.

Experience helping to manage marketing calendars and coordinating deliverables.

Creative and resourceful approach to supporting marketing initiatives.

Exposure to marketing intelligence platforms (e.g., Semrush, Similarweb, AlphaSense, or similar) is a plus.

Familiarity with AI-assisted research platforms (e.g., Perplexity AI, Notion AI) is a plus.

Experience And Education

Bachelor's degree in marketing, communications, or a related field.

1-2 years of relevant marketing experience.

Familiarity with B2B or aerospace/defense marketing is a plus but not required.

Experience or coursework using digital marketing or AI-assisted research tools preferred.