Senior Manager, Content Marketing Boston, United States

Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.

Description

Join our rapidly growing fintech serving the insurance and banking industries. We’re seeking a talented and entrepreneurial Content Marketing professional who possesses an "AI-forward mindset" to help accelerate our growth as the category leader in Dynamic AI through compelling narratives featuring evidence-based storytelling.

What you’ll do :

Design and implement a content strategy that showcases our customer successes and highlights the value Earnix delivers to the markets.

Develop a segmented, persona-based approach to create relevant content experiences across the buyer’s journey, focusing on the specific needs and success metrics of an expanding set of relevant personas.

Identify opportunities to reach high-value prospects at the right moment, with the right message, at the right time.

Build and manage a robust community of content contributors, including colleagues, freelancers, industry experts, and GenAI platforms.

Track, evaluate, and communicate the performance of all content assets.

Maintain a relentless focus on pipeline growth and nurturing customer relationships.

Requirements

Strong background in designing and implementing a strategic content agenda.

Exceptional writing and editing skills with the ability to articulate complex concepts effectively.

Knowledge of the diverse needs across cultures and regions, enabling tailored content.

Proven experience using MarTech tools to optimize content distribution and engagement.

Excellent problem-solving and project prioritization skills.

Ability to collaborate with cross-functional teams.

Strong technical and analytical skills to measure content effectiveness.

You’ll excel by :

Thinking like an owner.

Embracing the art of the possible.

Prioritizing the needs and voice of the customer, prospect, and market.

Communicating with honesty, candor, and respect to build trust.

Collaborating seamlessly with colleagues across the company to create a cohesive and consistent narrative.

Being persistently curious and resourceful.

Acting with empathy.

You’ll love it because :

This is a critical role in the organization, directly influencing our market position.

You’ll work in a successful, fast-moving, mission-driven company.

You will enjoy autonomy with the ability to develop and implement your ideas.

You will collaborate with other creative and enthusiastic team members who are passionate about Earnix’s mission.

Earnix offers competitive benefits and is committed to our employees’ shared success.

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