2nd hire : ???? Performance Marketing

Join An Early-Stage Startup

Join us as our 2nd performance marketing hire! We're looking for an individual who can work in a two-person marketing team with the effectiveness of an entire marketing organization, allowing us to continue accelerating our business disproportionately to headcount.

About Us

Kovo is transforming financial access for underserved Americans. We believe everyone deserves the opportunity for economic independence. Our innovative financial empowerment platform creates pathways to credit and financial inclusion, empowering individuals traditionally excluded from financial opportunities.

We've scaled revenue 10x and improved efficiency 5x over the past two years. Our revenue per employee now exceeds 2x the 90th percentile benchmark among startups. This is a venture-scale company that has started generating positive free cash flow early in its lifecycle, resulting in less dilution for our employees as we accelerate momentum without being dependent on venture funding to operate. We're seeking exceptional individuals eager to help us scale another 10x and beyond.

Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from Plaid, Cash App, Affirm, NerdWallet, Ramp, Column, Alloy, MoonPay, Uber, Etsy, LendingClub, Carbon Health, Grindr, and more.

About You

Energized by scaling acquisition for a business focused on financial empowerment for millions of underserved individuals

Comfortable in a high-intensity role and seeking an ambitious workload. We are looking for a marketer with a strong sense of ownership and willingness to deliver on tight deadlines. We expect this to take our marketers more than 50 hours a week.

Proactively embrace and relentlessly solve complex problems without perfect instructions

Prior experience (3-6 years) in performance marketing or user acquisition at a consumer startup (preferably consumer fintech) establishing and scaling paid advertising channels - specifically :

• Running ads across most or all of the following platforms :
• Social, Search, DSP, CTV, Podcast, etc
• Web, App
• Google, Apple, Meta, TikTok, etc
• Editing videos and sourcing creative
• Triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests

Motivated to use AI, automation, and data tools in your day-to-day work to push the boundaries of what a single individual can do

Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and works effectively with product, engineering, data science, design, and other cross-functional teams

Thrive in a remote or hybrid work environment

Experience or comfort operating under regulatory frameworks such as UDAAP, TCPA, CAN-SPAM, ECOA, FCRA

Bonus : open to residing in Austin, TX and working in-person with the Austin-based marketing team (in-office schedule to be determined)

Bonus : proficient with SQL or Python

Bonus : engineering background or mindset

What You'll Do

A little bit of everything! We are a small company, and you'll be expected to pick up many different things

Efficiently scale our customer acquisition

Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value

Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition

Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance

Establish foundational marketing processes and practices for scaling acquisition across existing and new channels

Why You Might Be Excited About Us

Directly impact millions of underserved individuals' ability to access credit

Work with minimal bureaucracy, significant ownership, and have broad impact

We don't micromanage and will set you up to do your best work

Work with a collaborative team

Latitude and opportunities to learn and expand your skill set

Work with a marketing tech stack that is constantly pushing the frontier of what is technically possible

Why You Might Not Be Excited About Us

We're a small team; roles and responsibilities evolve quickly

Priorities and projects shift as we learn and adapt

We're still building foundational systems and processes