Title: Social Media Manager
Entity: Unrivaled Sports
Location: Hybrid in preferred locations - New York City, Washington, D.C., Los Angeles or Salt Lake City
Salary: 80k - 100k USD annually
About the Company:
Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Social Media Manager who lives and breathes sports culture to join our team.
This is not a “just post highlights” job. This is an editorial role with creative muscle: you’ll shape the voice of Unrivaled Sports across platforms, coordinate creator output, and craft an always-on strategy that helps millions of families feel connected to the magic and impact of youth sports.
Position Summary:
Editorial Leadership & Channel Management
Lead day-to-day management of all Unrivaled Sports social channels (Instagram, TikTok, Facebook).
Build and maintain platform-specific editorial calendars rooted in storytelling, community, and culture.
Brief content concepts that ladder into brand priorities and bring our stories to life.
Actively manage community engagement: reply to comments, amplify standout moments, and surface insights around what’s resonating.
Work with brand partners to concept, pitch, and produce co-branded content that aligns with both Unrivaled Sports’ editorial voice and partner objectives.
Set and monitor KPIs for reach, engagement, growth, and community sentiment.
Creator Management & On-the-Ground Operations
Manage a network of seasonal creators, interns, and on-the-ground content contributors at key tournaments and events.
Coordinate content capture across dozens of locations—ensuring creators know what to shoot, how to shoot it, and what stories matter most.
Create toolkits, prompts, content challenges, and recurring formats that drive consistent content from creators, tournaments, teams, and local communities.
Provide recommendations, outreach, and content management for culturally relevant creators.
Leadership & Development
Navigate a matrixed organization with ease—partnering across sports, venues, operations, and leadership teams.
Provide expertise on social media across the Unrivaled Sports ecosystem.
Build simple, scalable systems for content sourcing, approvals, asset tracking, and publishing.
Uphold brand voice, values, and quality standards across all touchpoints.
Qualifications:
Deeply tapped into sports culture. You track emerging voices, formats, memes, and conversations across pro, college, and youth sports—and understand how to translate them into a youth sports-centered brand.
Editorially minded. You think in story arcs, formats, and repeatable content structures—not one-off posts.
Culturally-minded operator. You know what great looks like—story arcs, pacing, music, caption voice, micro-moments—and can coach creators toward it.
Collaborative. You’re comfortable working across a matrixed org and translating inputs into actionable content.
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Social Media Manager • Washington, DC, United States
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