Media Director, Planning

Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization challenges all facets of media in an environment of rapid change to maximize our clients\' investments, focusing on audience creation, purpose, creativity, and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by Magna Global and the data backbone of Acxiom.

Position Summary

Position Overview

As Director, Planning, you\'ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You\'ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross-functional SBU partners across client\'s business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search / Social / Programmatic).
• Lead relationships with SBUs, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPI\'s by providing measurement touchpoints throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets based on client-specific needs.
• Responsible and accountable to the implementation of media plan and deliverables, driving relationships with internal teams and partners including strategy, buying, analytics and SBUs.
• Experience with audience tools such as Comscore, MRI, ExactTarget; creative / branded evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like AdWords, Kenshoo; social tools like Crimson Hexagon, Netbase.
• Familiarity with media mix modeling and other forms of regression-based ROI; A / B and multivariate test design.
• Experience influencing a marketing strategy through the application and / or management of data-driven analytics solutions.
• Ability to deliver compelling presentations and storytelling and command an audience / see as a partner and advisor by clients.
• Demonstrated ability to run a team, solid planning, priority setting, time and project management skills; shows commitment to high-quality work.
• Exhibits mature leadership, identifies team development opportunities and motivates individuals to higher performance; displays empathy in difficult team situations and manages conflicts.
• Team player, highly motivated, collaborative; leads by example.
• Skilled at developing relationships across cross-functional teams; sought out for advice / expertise by internal clients.
• Aptitude for identifying new tools / partners that address emerging or challenging client needs.
• Capable of providing thought leadership and IP and developing innovative analytic offerings.

Required Skills & Experience

Desired Skills & Experience

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. You will receive discretionary time off days, Appreciation Weeks and Wellness Days to support your well-being. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company, as well as the employee\'s / applicant\'s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States : If you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its networks and specialty units. The company employs more than 18,000 diverse marketing professionals in more than 130 countries. Learn more at .

Salary Range

$140,000 — $150,000 USD

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