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Abe is hiring : Senior Account Strategist, LinkedIn Advertising (Remote US) in C

Abe is hiring : Senior Account Strategist, LinkedIn Advertising (Remote US) in C

MediabistroCharleston, SC, United States
14 days ago
Job type
  • Full-time
  • Remote
Job description

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US)

Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.

The Senior LinkedIn Strategist works directly with mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Provide fractional support for internal marketing in support of a boutique agency within Directive
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Work with Associate Director to ensure internal and client goals are achieved
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and professional network
  • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 4+ years experience at a performance / digital marketing agency with hands-on experience supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
  • Proficiency with advertising platforms / tools like LinkedIn Campaign Manager, Zoominfo, 6Sense
  • Ability to delegate to junior team members to ensure joint success
  • Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics / GA4, Excel, or other analytics platforms
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.
  • Proven success with mid-market or enterprise accounts
  • Ability to translate and articulate strategy and tell stories with data
  • Competitive and curious problem-solver with a growth mindset
  • Live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • Quality-focused and passionate about advertising
  • Willingness to travel to visit clients approximately once per year, as needed
  • What Success Looks Like

  • Internalize Abe core values in interactions
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include North Star Metrics and Client Satisfaction scores
  • Build client trust and relationships that drive renewals
  • Cross-sell services aligned with client goals
  • Clearly communicate results to client points of contact and executives
  • Make exceptional decisions regarding strategic direction for accounts
  • Benefits

  • Salary range : $85,000- $95,000 USD base with potential for bonus eligibility (actual salary may vary by compensation practices, skills, and depth of experience)
  • Medical, dental, vision plans, disability, and life insurance for you and your family; 100% employer-paid for you and 50% employer contribution for dependents
  • Mental health benefits (Spring Health), Headspace access
  • Physical health benefits (Omada, fertility support, virtual workouts, One Medical membership)
  • Time Off : Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
  • Traditional and Roth 401(k) with 3% company match
  • Annual bonus based on tenure
  • Work Environment

    As a remote-first company, you’ll be able to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Some roles may accommodate global locations with appropriate work authorization. This role operates primarily virtually (Zoom, Slack). You will need a reliable internet connection and a suitable home office setup. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

    Additional Information

    At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender or gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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