Shopper Marketing ManagerHeartland Food Products Group • Carmel, IN, United States
Shopper Marketing Manager
Heartland Food Products Group • Carmel, IN, United States
10 hours ago
Job type
- Full-time
Job descriptionBachelors Degree in Marketing or other business-related field Minimum 5 years of experience in marketing, sales, or agency in food or other Consumer Packaged Goods Industry experience required Perform at a high capacity to deliver against quick turn-around on unanticipated customer generated requests. Requires solid project management skill set along with multi-tasking, troubleshooting, and attention to detail Adaptable, detail-oriented and able to prioritize effectively A natural curiosity to dig deeper into data to identify key drivers and trends A growth mindset and desire to advance your career Previous Shopper Marketing experience within the CPG industry Retail Media and ecommerce experience Experience using retailer platforms, portals and systems Advanced skill set in Microsoft Office Excel to analyze and translate data into actionable insights Moderate to advanced skill set in PowerPoint for creative storytelling Proficient knowledge and experience with retailer POS systems and syndicated data Public speaking skills for presentations to peers and customers Collaboratively communicate daily with field sales, brand teams, business unit teams, and retail execution team Excellent verbal and written communication skills. Clear communication across brand and portfolio team in several aspects of the programming : process program details and program results Mid-Senior level Full-time Marketing Food and Beverage Retail Medical insurance Vision insurance 401(k) Paid maternity leave Disability insurance
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VP, Global Human Resources at Heartland Food Products
Overview of Role
Youll work to bring Splendas brand mission to life of helping people live happier, healthier, longer lives by making it easier to reduce sugar. Youll focus on improving the shopping experience for consumers to drive sales both in-store and online through Shopper Marketing programs at key retailers. Maintaining an omnichannel mindset and comprehensive understanding of retailer tactics, youll identify business building opportunities that will drive profitable volume and elevate our partnership.
This role is 100% in office based out of our Carmel, Indiana corporate office.
Key Responsibilities
- Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target
- Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting
- Be a strategic customer and brand advocate while influencing multiple functions both internally and externally in the planning, budgeting, and development of programs
- Manage on-site searches within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance
- Assist with developing and executing latest item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat
- Manage all digital coupon programs, track performance, and report out to internal teams
- Build alliances with synergistic vendors to stay on top of industry trends and technology
Qualifications and Education
Preferred
Communication Skills
Seniority level
Employment type
Job function
Industries
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Marketing Manager • Carmel, IN, United States
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