Talent.com
Senior Product Marketing Manager
Senior Product Marketing ManagerZoomInfo • Waltham, MA, United States
Senior Product Marketing Manager

Senior Product Marketing Manager

ZoomInfo • Waltham, MA, United States
2 days ago
Job type
  • Full-time
Job description

Join to apply for the Senior Product Marketing Manager role at ZoomInfo

1 week ago Be among the first 25 applicants

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen fast.

We are seeking a Senior Product Marketing Manager to lead the execution and continuous improvement of our Market & Competitive Intelligence (MCI) program within the Product Marketing organization. This highly cross‑functional role ensures ZoomInfo’s Product, PMM, and GTM teams have timely, actionable intelligence to guide product positioning, launches, and field readiness.

This is not a traditional CI role focused on static reports. This is a system role , where you will operate and enhance the systems, processes, and automation that power competitive and market insights : combining structured data, external research, and AI‑driven tools to surface signal from noise at scale.

You’ll partner closely with Product Marketing, Enablement, Product Management, and RevOps to ensure our teams are informed, confident, and ahead of the market. A key expectation of this role is to apply AI and automation to scale intelligence gathering, synthesis, and activation. You will need to leverage large language models, knowledge graphs, and agent‑driven workflows to make competitive insights continuously updated, contextualized, and actionable.

What You’ll Do

Market & Competitive Intelligence Strategy

  • Maintain and evolve a repeatable process for collecting, organizing, and sharing market and competitor insights.
  • Define the taxonomy, frameworks, and guardrails for how we capture, structure, and disseminate intelligence.
  • Maintain a real‑time, AI‑powered view of competitors, categories, and market shifts that’s integrated into product, pricing, and GTM decisions.
  • Integrate insights from analyst and research sources (e.g., Gartner, G2, Tegus, AlphaSense) into our knowledge graph and internal systems.

Sales Enablement & Activation

  • Partner with Sales Enablement to ensure competitive content like battlecards, positioning, and objection handling are continuously refreshed and data‑backed.
  • Experiment with AI‑based tools to automate updates, generate short summaries, or tailor competitive content for different segments.
  • Run training and update cycles for GTM teams to ensure confidence in competitive positioning and differentiation narratives.
  • Product & Marketing Intelligence Partnership

  • Partner with Product Management to inform roadmap, packaging, and pricing decisions with timely, structured competitive insights.
  • Build automated workflows that monitor competitor feature launches, product page changes, pricing updates, and customer reviews.
  • Support Marketing and PMMs by contributing market insights to campaigns, launches, and messaging frameworks.
  • Translate insights into strategic recommendations for both near‑term launches and long‑term product differentiation.
  • Ad Hoc Intelligence & Stakeholder Support

  • Act as the central intake point for intelligence requests from Product, RevOps, Enablement, and Marketing stakeholders.
  • Design and implement AI‑powered self‑service tools (e.g., competitive chatbots, dashboards, or Slack agents) to handle frequent and repeatable requests.
  • Collaborate with Analyst Relations and RevOps to align external and internal sources of intelligence.
  • Proactively identify and automate high‑frequency intelligence workflows to reduce manual bandwidth needs.
  • Measurement & Continuous Improvement

  • Define and report KPIs for intelligence system adoption and business impact, e.g., win‑rate lift, usage of competitive materials, insight‑to‑decision speed.
  • Run quarterly retros on intelligence system performance and drive model‑driven improvements.
  • Continuously experiment with new LLM‑based workflows, signals, and tools to enhance intelligence accuracy and timeliness.
  • About You

  • You are a systems thinker who can design for scale, not just produce deliverables.
  • You combine product marketing instincts with a mindset for AI and automation .
  • You’re as comfortable behind the data as you are in front of a room – leading live enablement sessions, storytelling with conviction, and helping sellers internalize our competitive edge.
  • You thrive in ambiguity and can turn scattered inputs into coherent strategy and action.
  • You are comfortable operating at multiple altitudes from executive narrative development to AI workflow design.
  • What You Bring

  • 5–7+ years in Product Marketing, Competitive Intelligence, or Strategy within a B2B SaaS company.
  • Proven ability to design and scale intelligence systems, not just deliver manual research.
  • Hands‑on experience using or building AI‑powered tools for research (e.g., ChatGPT, Perplexity, Agentforce, or custom GPTs) and automation (e.g., Cursor, n8n).
  • Strong analytical and storytelling skills, with the ability to communicate insights to both executives and field teams.
  • Experience collaborating with Product, Enablement, and RevOps teams.
  • Bonus : Familiarity with tools such as Crayon, Klue, Amplitude, Notion, and experience managing structured data systems or knowledge graphs.
  • Success in This Role Means

  • Our GTM teams have a real‑time, AI‑powered understanding of the market and competitors.
  • Competitive insights are embedded into workflows (CRM, battlecards, launch reviews), not siloed in docs.
  • AI and automation reduce manual research effort and speed up time‑to‑insight.
  • Intelligence requests are fulfilled quickly and efficiently through structured workflows and clear ownership.
  • The MCI function operates as a trusted, high‑efficiency partner to Product, Marketing, and Sales.
  • Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and / or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well‑being. Learn more about ZoomInfo benefits here.

    About us

    ZoomInfo (NASDAQ : GTM) is the Go‑To‑Market Intelligence Platform that empowers businesses to grow faster with AI‑ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

    ZoomInfo may use a software‑based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available.

    ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

    For Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.

    #J-18808-Ljbffr

    Create a job alert for this search

    Senior Product Marketing Manager • Waltham, MA, United States

    Related jobs
    Product Marketing Manager - Semiconductor Markets

    Product Marketing Manager - Semiconductor Markets

    Entegris • Billerica, MA, United States
    Full-time
    Product Marketing Manager - Semiconductor Markets.Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees t...Show more
    Last updated: 12 days ago • Promoted
    Senior Product Applications Engineer

    Senior Product Applications Engineer

    1010 Analog Devices Inc. • Wilmington, MA, United States
    Full-time +1
    NASDAQ : ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologie...Show more
    Last updated: 8 days ago • Promoted
    Senior Manager, Product Marketing & Strategy

    Senior Manager, Product Marketing & Strategy

    Symbotic • Wellesley, MA, United States
    Full-time
    Symbotic is changing the way consumer goods move through the supply chain.Intelligent software orchestrates advanced robots in a high-density, end-to-end system – reinventing warehouse automation f...Show more
    Last updated: 7 days ago • Promoted
    Senior Product Manager

    Senior Product Manager

    Edenred Finland Oy. • Waltham, MA, United States
    Full-time
    Senior Product Manager page is loaded## Senior Product Managerlocations : United States of America - Walthamtime type : Kokopäiväinenposted on : Julkaistu tänäänjob requisition id : JR018028Ota...Show more
    Last updated: 15 days ago • Promoted
    Sr. Director Product Marketing

    Sr. Director Product Marketing

    Pegasystems • , MA, United States
    Full-time
    Senior Director, Product Marketing and Strategy for Partners.Join Pega’s dynamic Global Partner Marketing organization, where we collaborate with Specialized, GSI’s, and Government partners to acce...Show more
    Last updated: 9 days ago • Promoted
    Senior Product Manager, AdTech Auctions & Growth

    Senior Product Manager, AdTech Auctions & Growth

    KAYAK Software Corporation • Concord, MA, United States
    Full-time
    A leading travel technology company based in Massachusetts seeks an experienced product manager to enhance auction strategies and drive growth through collaboration. The ideal candidate should have ...Show more
    Last updated: 5 days ago • Promoted
    Senior Manager Product Management - Product Catalog

    Senior Manager Product Management - Product Catalog

    Staples • Framingham, MA, US
    Full-time
    Senior Manager Of Product Management.Staples is business to business.Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice.Our te...Show more
    Last updated: 4 days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Hearst • Needham, Massachusetts, USA
    Full-time
    Hearst Television has an opening for a Product Marketing Manager.The Product Marketing Manager is a highly visible and strategically critical role responsible for owning the voice positioning and g...Show more
    Last updated: 17 days ago • Promoted
    Senior Product Owner

    Senior Product Owner

    Kaav Inc. • Framingham, MA, United States
    Full-time
    As a Product Owner within the Global Back of Stores team, you will play a pivotal role in delivering value to our store associates, empowering them to perform their roles more efficiently.Your prim...Show more
    Last updated: 17 days ago • Promoted
    Senior Product Manager – Campaigns and Content

    Senior Product Manager – Campaigns and Content

    Constant Contact • Waltham, MA, United States
    Full-time
    Senior Product Manager – Campaigns and Content.Remote, US or Hybrid from Boston, MA or Waltham, MA.At Constant Contact, we are seriously awesome people who take ownership and make an impact by oper...Show more
    Last updated: 28 days ago • Promoted
    Senior Product Manager, Assay Solutions

    Senior Product Manager, Assay Solutions

    Danaher • Waltham, Massachusetts, USA
    Full-time
    Are you ready to accelerate your potential and make a real difference within life sciences diagnostics and biotechnology. At Abcam one of Danahers 15 operating companies our work saves livesand were...Show more
    Last updated: 10 days ago • Promoted
    Remote Product Feedback Contributor (Hiring Immediately)

    Remote Product Feedback Contributor (Hiring Immediately)

    Earn Haus • Medway, Massachusetts, US
    Remote
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show more
    Last updated: 30+ days ago • Promoted
    Part Time Product Demonstrator

    Part Time Product Demonstrator

    Advantage Solutions • North Attleboro, MA, United States
    Part-time
    We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage Solutions...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager Product Management - Product Catalog

    Senior Manager Product Management - Product Catalog

    Massachusetts Staffing • Framingham, MA, US
    Full-time
    Senior Manager Of Product Management.Staples is business to business.Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice.Our te...Show more
    Last updated: 1 day ago • Promoted
    Senior Manager - Product Line

    Senior Manager - Product Line

    Microchip Technology • Lowell, MA, US
    Permanent
    Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere o...Show more
    Last updated: 30+ days ago • Promoted
    Global Product Marketing Manager - Ostomy

    Global Product Marketing Manager - Ostomy

    ConvaTec • Lexington, MA, US
    Full-time
    Global Product Marketing Manager.Pioneering trusted medical solutions to improve the lives we touch : Convatec is a global medical products and technologies company, focused on solutions for the man...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Manager

    Senior Product Manager

    Edenred • Waltham, Massachusetts, USA
    Full-time
    Take a step forward and let Edenred surprise you.Every day we deliver innovative solutions to improve the life of millions of people connecting employees companies and merchants all around the worl...Show more
    Last updated: 17 days ago • Promoted
    Senior Manager, Global Consumer Marketing for Toys and Games

    Senior Manager, Global Consumer Marketing for Toys and Games

    Hasbro • Pawtucket, Rhode Island, USA
    Full-time +1
    At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore...Show more
    Last updated: 17 days ago • Promoted