Consumer Marketing Manager

Job Description

Job Description

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we're transforming the financing experience and joining our team?

What You'll Do

We're seeking a Marketing Manager to accelerate Koalafi's growth by developing new marketing strategies and executing high-impact co-marketing and direct-to-consumer campaigns. You'll be at the center of collaborative, cross-functional partnerships with Koalafi's Sales, Analytics, Design, and Product Management teams and marketing leaders at brick-and-mortar and eCommerce retailers.

Your campaigns will grow Koalafi's brand awareness, drive product adoption, and help build long-term loyalty across the customer lifecycle. You'll partner with the Head of Consumer Marketing on the end-to-end development of campaigns and play a key role in executing Koalafi's long-term marketing plans. From testing bold new content to exploring emerging channels and technologies, you'll maximize the impact of our marketing investments. You'll start by leading email marketing campaigns and quickly expand into additional digital channels such as SMS, push, SEM, paid social, and programmatic display as part of integrated campaigns.

Reporting to Koalafi's Head of Consumer Marketing, you'll gain exposure to senior decision-making, work with national merchant brands, and have clear opportunities for career advancement.

• Partner with internal teams and external merchant partners to identify marketing campaign opportunities and ensure they align with business objectives.
• Lead end-to-end marketing campaign development and execution across multiple channels—including audience segmentation, creative development with the Koalafi Design Team, QA / deployment, and performance analysis.
• Analyze campaign performance, track KPIs, and share insights with stakeholders.
• Create marketing best practice frameworks and playbooks that empower internal and external partners and scale your impact.
• Shape long-term roadmaps for expanding marketing capabilities, resources, and results.

About You (Qualifications) :

Preferred Qualifications :

Why choose Koalafi : A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

Benefits :

At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best :

Who we are & what we value :