SEO Manager Job at PandaDoc in Tampa

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We are seeking a strategic and results-driven SEO Manager to lead our organic search initiatives. As an individual contributor in this role, you will own the SEO strategy end-to-end from keyword research and technical optimization to performance measurement and analytics. You will guide cross-functional teams to execute effectively, working closely with Marketing, Sales, and Product teams to identify SEO opportunities and drive measurable results for the business.

You will develop data-driven strategies and manage SEO projects, reporting to the Head of SEO. You will work with SEO copywriters to build keyword strategy and content roadmaps that increase organic visibility and deliver value to our target audience. The ideal candidate combines deep SEO expertise with strong leadership skills, data fluency, and a passion for staying ahead of search trends.

In this role, you will :

• Develop and execute the SEO strategy to drive organic growth, improve organic market share for important business categories, and increase SEO-driven pipeline.
• Work closely with our Demand Generation, Web and Brand marketing teams to create a content strategy that drives organic traffic and delivers on key business goals.
• Oversee holistic on-page optimization strategy including meta tags, headings, content structure, schema markup, FAQs, authorship tags, and internal linking improvements.
• Conduct keyword research and optimize content for maximum search engine visibility. Gather feedback from Sales and Brand collaborators to influence new keywords and topics.
• Track and analyze the performance of your work, making data-driven decisions to optimize for engagement and conversions. Ensure that organic visibility translates into traffic, signups, and pipeline.
• Leverage Google Analytics, Looker Studio, Tableau and Salesforce data to track KPIs, measure ROI, and produce actionable insights for stakeholders.
• Use Google Search Console to optimize indexing, diagnose issues, and ensure search visibility.
• Stay ahead of the curve, adapting to evolving SEO trends and best practices. Monitor and adapt strategies based on search engine algorithm updates and industry trends.
• Conduct competitor analyses to benchmark performance and identify new growth opportunities.
• Work with a GEO-focused partner agency to implement tests with the aim of improving brand visibility in LLMs like ChatGPT, Perplexity, and Claude.
• Work closely with the localization team to understand nuances in product and local terminology to provide recommendations for target keywords in international markets, prioritizing pages for localization, and optimizing content.

About you :

Preferred Qualifications (not required) :

The annual OTE is from $140K to $150k (base + bonus combined).

Company Overview :

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https : / / www.pandadoc.com.

Company Culture :

We\'re known for our work-life balance, kind co-workers, and creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with technology and ensure everyone on our team feels like a team.

Pandas work best when they\'re happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits :

Employees may be able to purchase company stock (or receive annual bonuses). Employees (and their families) may enroll in the company\'s medical, dental, vision, disability, life insurance, FSA and 401k plans. Employees will also receive paid time off, self care days, birthday PTO, and company holidays.

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, disability or other basis protected by law.

Application details : External recruiters require prior approval from our HR Team. External recruiters should not contact PandaDoc employees directly to present candidates.

Applications Deadline 11 / 30

Location : Tampa, FL

Salary range : $80,000.00-$350,000.00

Check out our culture and values on our platforms for more information.

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