Senior Lifecycle Marketing Specialist

A company is looking for a Senior Specialist, Lifecycle Marketing.

Key Responsibilities

Execute day-to-day lifecycle marketing campaigns, including building templates, audiences, deployment, testing, and reporting

Develop and drive hyper-personalized omnichannel marketing programs in collaboration with product marketing partners

Partner with leadership to strategize quarterly lifecycle initiatives that align with business objectives and product roadmaps

Required Qualifications

3+ years of experience in lifecycle marketing or marketing automation

2+ years of hands-on experience with marketing automation technology (e.g., Braze, Iterable, Salesforce Marketing Cloud)

Strong understanding of customer / lifecycle marketing strategies and email marketing best practices

Proven success in collaborating with cross-functional teams to execute data-informed marketing goals

Ability to analyze ambiguous data sets and communicate critical insights effectively