Product Marketing Manager - SaaS 100% Remote

Product Marketing Manager - SaaS 100% Remote

We're looking for a strategic, creative, and customer-obsessed Product Marketing Lead to shape how Matomo shows up in the market and help guide our evolution from a product-led, open-source foundation to a Sales-Led Growth (SLG) model.

In this pivotal role, you'll act as the bridge between product and market, defining our Unique Selling Propositions (USPs), refining our Ideal Customer Profiles (ICPs), and crafting compelling product narratives that resonate throughout the buyer journey.

You'll play a key role in unifying how we talk about Matomoensuring our message consistently reaches the right customers, in the right markets, with the right impact. You'll lead go-to-market strategy and planning, support account-based marketing (ABM) efforts, and work closely with Content Marketing, Customer Marketing, and Sales to deliver localized, high-impact sales enablement that accelerates adoption and drives revenueespecially across France, Germany, US, and global markets.

This is both a strategic and hands-on role, ideal for a senior product marketer who thrives in fast-paced, privacy-first environmentsand knows how to operationalize positioning across teams, channels, and cultures.

About InnoCraft and Matomo

At InnoCraft, we're on a mission to build a more ethical, privacy-first digital world. Our flagship product, Matomo, is the leading open-source web analytics platformtrusted by over 1 million websites and apps across 190+ countries.

Unlike other analytics tools, Matomo empowers organizations to gain meaningful insights without compromising data ownership or user privacy. Every month, we process billions of data points, turning complexity into clear, actionable reports that drive smarter decisions.

Available in 50+ languages and backed by a passionate, fully remote community, Matomo is proudly developed across global hubsincluding New Zealand, Europe, and beyond.

What You Will Do

• Define and refine Matomo's positioning, messaging, and USPs to stand out in the privacy-first analytics space.
• Translate product capabilities into clear, benefit-driven stories tailored to ICPs across markets.
• Develop and evolve Ideal Customer Profiles (ICPs) and personas using customer insights, usage data, and sales feedback.
• Lead go-to-market strategy and execution for feature launches in partnership with Product, Sales, and Marketing.
• Collaborate with Content Marketing and Customer Marketing to infuse product messaging into campaigns, onboarding, and lifecycle content.
• Build and localize sales enablement tools (e.g. pitch decks, persona briefs, ROI calculators) for France, Germany, USA, and other key regions.
• Support Account-Based Marketing (ABM) with targeted messaging and assets for high-value segments.
• Partner with Sales to deliver training and tools that support inbound, outbound, renewal, and upsell efforts.
• Drive product adoption and retention through in-product messaging and post-sale value narratives.
• Conduct ongoing market and competitive research to inform positioning, pricing, and enablement strategy.

Minimum Qualifications

What You'll Bring

Key Success Metrics

Benefits

Location

100% Remote work position

Must be located in Germany

This role may occasionally require early or late meetings with colleagues in New Zealand or North America, however we support work-life balance and encourage flexible scheduling when needed

Diversity and Inclusion

InnoCraft celebrates the things that make you, you! We are an inclusive employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status or disability. We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities!

Come join our growing team that's helping ensure a safer, more privacy-focused web / internet!