Marketing and Event Manager

Job Posting

Job Requirements :

Promotional and Outreach Materials : Create visually appealing and informative promotional materials, including branded freebies, brochures, flyers, posters, and handouts. Ensure materials adhere to MILC's brand identity and ADA guidelines.

Social Media Strategy : Research, design and implement a social media strategy to reach and engage the target audience. Utilize graphic design and copywriting skills to create compelling content. Write alt-text and image descriptions for accessibility. Schedule posts and analyze performance using tools such as Meta Business Suite, and TikTok Creator Tools.

Website Management : Maintain and update MILC's website with current services and information. Ensure website is accessible according to the Americans with Disabilities Act (ADA) guidelines. Optimize content for Search Engine Optimization (SEO) to improve visibility and reach.

Email Marketing : Manage and grow email marketing list. Design and implement effective email marketing campaigns.

Newsletter Production : Produce quarterly newsletter, including design and layout. Gather articles from staff, coordinate editing, and ensure timely distribution. Manage and update mailing list.

Advertising, Analytics and Google Ads Grants : Track and analyze marketing metrics, such as website traffic, social media engagement, and email open rates, to measure campaign effectiveness and inform future strategies. Measure, optimize and assist with overall advertising efforts, including creating and monitoring Google Ads Grant advertising.

Event and Fundraising Support : Serve as the lead or co-lead coordinator for MILC fundraising and outreach events. Support grant proposals with participant impact stories and program highlights. Create event marketing materials and promote events through various channels to maximize attendance and support. Strengthen donor stewardship by creating compelling and consistent messaging.

Other Experience and Qualifications : Minimum 3 years of experience in marketing, communications, or event management, preferably in nonprofit or mission-driven organizations. Proficiency in graphic design tools, copywriting, image, and video editing. Familiarity with ADA guidelines, SEO best practices, and social media analytics. Self-starter with the ability to work independently. Strong organizational and project management skills. Excellent written and verbal communication skills. Familiar with the philosophy and concepts of independent living. Ability to maintain confidential information including but not limited to financial data, consumer information or other non-public proprietary agency information. Effective means of transportation to the worksite. Ability to travel within MILC's service area, to various community / public settings and statewide. Ability to pass a periodic WI Caregiver Background Check including Department of Justice Criminal Record Check.

Physical Demands : Sit at desk or table, view computer monitors, handle papers, and visually inspect graphic designs, written text, photography, and video.

Application Instructions : Mail a resume : Don Wigington, Executive Director Midstate Independent Living Choices, Inc. 3262 Church Street Stevens Point, WI 54481 E-Mail a resume : dwigington@milc-inc.org Fax a resume : Attn : Don 715-344-4414 Other : Cover letter, resume, and application can be submitted via email, fax, mail, or drop off to the office. Application documents will be reviewed and candidates chosen for interview will be contacted to schedule an interview.