Regional Marketing Specialist

Description

Why Bally's?

Bally's Corporation (NYSE : BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE : INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role :

Regional Marketing Specialist

Responsibilities :

Excellent analytical skills

• Good communication and interpersonal skills
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Ability to work under pressure and motivation to succeed in a competitive environment
• Ability to work with teams and collaborate
• Ability to work around large amounts of people
• Time management and multitasking skills with the ability to prioritize tasks
• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Qualifications :

What's in it for you :

License Requirements :

Must secure appropriate RI mandated gaming licenses

Physical / Mental Requirements :

Working Conditions :

Target Hourly Range : ($26.00)

Bally's Lincoln Casino Resort : About | LinkedIn

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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Equal Opportunity Employer

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