Digital SEO Strategist

The Digital SEO Strategist will be responsible for supporting JD Finish Line’s e-Commerce Search Engine Optimization (SEO) program by establishing SEO standards and best practices that will aid in driving incremental traffic and sales to the Finish Line and JD Sports US website. This individual will effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

Research & Analysis :

• Perform competitor analyses to discover growth insights and opportunities.
• Monitor traffic and understand the impact of optimizations as well as external changes like seasonality, algorithm updates, SERP changes, AI Overviews and Search GPT.
• Work with the greater SEO Team to communicate Social SEO results and develop strategies, tactics and initiatives necessary to achieve business goals.
• Maintain current knowledge of best practices and latest developments in Organic Search including SERP changes, algorithm updates, AI Overviews, Search GPT and more.

Strategy :

Tactical :

Local SEO :

Required Education and / or Experience :

Bachelor’s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication or IT preferred. Minimum of 2 - 4 years of e-Commerce SEO experience. A solid understanding of SEO (technical and content) and data analysis is a must. In-house or multi-vendor retailer experience and conversion rate optimization is a plus.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range : $62,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.