Senior Marketing Specialist (Hybrid)

Senior Marketing Specialist (Hybrid)

PSS is part of Eurofins Scientific, an international life sciences company, providing a unique range of analytical testing services across multiple industries, through a network of over 950 laboratories in 60 countries, and c.a. 63,000 employees.

We have an exciting opportunity for a creative marketing professional with proficient communication skills to join our business development team. This Senior Marketing Specialist will own strategy and develop and execute marketing campaigns, create collateral to help expand our business with the additional goal of increasing brand awareness for our Insourcing service model. We are looking for a creative individual, with excellent writing skills offering innovative ideas to increase lead generation through content marketing. The first project for this position is to support the PSS website transition.

If you're looking for a rewarding career, a place to call home, apply with us today!

Job Description

Key Responsibilities for website transition

• Create plan and timeline for the transition of the website and country sites
• Work with leadership and team to assess current website and plan for structure on new website, including taxonomy
• Create plan for current content transition and ongoing new content creation
• Develop copy for website for new pages
• Implement SEO / Meta data for webpages
• Source and edit images for each page and prepare alt text for each image used
• Design template with available web components in Umbraco 13
• Create webpages using template and components with approved copy and images
• Work with leadership to determine what content country sites will contain
• Work with country site owners to build country specific webpages as Eurofins.com adds new countries
• Work with global website team to manage redirects to ensure 3rd party links do not break
• Work with global website team and digital agency to transition administrative rights of website
• Work with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc.
• Track, analyze, and compare website traffic and data during and after transition
• Support launch of new site, including hypercare phase, any troubleshooting, advertising / promotions
• Work within branding guidelines

Key Responsibilities

Qualifications

Minimum Requirements

Preferred Requirements

Additional Information

Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with additional hours as needed as workloads demand.

Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.