Email Marketing Manager

Email Marketing Manager

We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a "batch and blast" roleyou will be the driving force behind lead nurturing programs, demand generation campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving revenue.

If you love mapping customer journeys, thrive on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you.

Key Responsibilities:

• Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication.
• Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.
• Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
• Full-Funnel Management:
• TOFU: Promote content to attract and capture new leads.
• MOFU: Nurture MQLs with case studies, product info, and demo offers.
• BOFU: Create targeted campaigns to drive conversions and sales conversations.
• Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.
• Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement.
• A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
• Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
• Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.
• Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging.

Qualifications:

• 35+ years in email marketing or automation, ideally in B2B/SaaS.
• Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.
• Strong understanding of full marketing and sales funnels.
• Skilled in data analysis and trend identification; Google Analytics experience preferred.
• Excellent copywriting and editing focused on conversions.
• HTML/CSS knowledge for email customization highly valued.
• Organized project manager, able to handle multiple tasks independently.
• CRM experience (Salesforce).
• Certified in HubSpot, Marketo, or similar.
• Industry background in Payments, SaaS, or FinTech.

$100,000 - $115,000 a year

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.