Media Planner

Media Planner

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results.

We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections.

We are looking for a Media Planner to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to a Media Director, the Media Planner is a full-time position based in New York City.

WHAT YOU’LL DO:

• Collaborate with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email
• Manage the execution of approved Media Plans ensuring campaign details and specs are shared with Client Services and campaign timelines are maintained
• Monitor and optimize online programs to ensure effective pacing and performance
• Draft and issue Requests for Proposals (RFPs) to media publishers
• Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing
• Contribute to the development of campaign presentations and reporting materials
• Utilize campaign management, google analytics, and ad verification tools to analyze campaign performance
• Create, deploy, and accurately maintain insertion orders
• Keep vendor media kits and creative spec sheets up to date
• Coordinate vendor meetings and manage scheduling as needed
• Stay informed of industry trends and developments related to media planning

WHO WE'RE LOOKING FOR:

• 2-3 years of experience in advertising/marketing, communications, media, or a related role
• Google Campaign Manager experience required
• Excellent verbal and written communication skills
• Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook
• Demonstrated leadership skills with ability to work as part of a team and autonomously
• Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment
• Meticulous attention to detail, organization skills and accuracy. Experience with project management tools (eg. Asana) a plus
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories
• Capable of thriving in a fast-paced environment, managing multiple projects and campaigns simultaneously.

WHAT WE OFFER:
The salary range for this position in New York, NY is $60,000 to $70,000 per year.
The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.
AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

• Comprehensive healthcare & dental – 100% employer-paid for employees
• Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
• Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning – annual Training & Development fund to sharpen your skills
• Financial wellness perks – student loan repayment or tuition assistance based on tenure
• Paid parental leave – up to 12 weeks to support growing families
• Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
• A pet-friendly office – because great ideas come with great company

A Note on Diversity and Inclusion
At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
Sound like a good fit? We’d love to hear from you!