Web Specialist

Job Summary

Support website optimization efforts of Georgia Southern University. Update and maintain content, search engine optimization, and functionality of primary University websites.

Responsibilities

• Evaluate and optimize website content and user experience to improve functionality and marketing effectiveness
• Implement search engine optimization tactics
• Implement conversion rate optimization tactics
• Conceive and deploy comprehensive website A/B testing plan
• Develop relationships and liaise with University-wide content managers to support and guide website efforts
• Be a proactive steward of University branding across website
• Monitor University site content to ensure information is accurate and current
• Check pages for quality and address accessibility issues

Required Qualifications

Educational Requirements

• Bachelor's Degree

Required Experience

• One (1) or more years of related work experience

Preferred Qualifications

Preferred Educational Qualifications

• Bachelor's Degree in Marketing, Information Technology or related field

Preferred Experience

• Proficiency in HTML and CSS as well as current web development standards Experience working with Google Analytics Experience deploying A/B testing plans
• Experience conducting needs assessments, analyzing data, and making recommendations
• Understanding of search engine optimization and search engine marketing

Proposed Salary

$43,067 - $50,000

Required Documents to Attach

• Resume
• Two (2) Professional References

Optional Documents to Attach

• Cover Letter

Knowledge, Skills, & Abilities

ABILITIES

• Consistently exhibit engaging customer service
• Ability to support various constituencies served by the University
• Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position

KNOWLEDGE

• Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success

SKILLS

• Effective communication (verbal and written), organizational and human relations skills

Apply Before Date

Open Until Filled
Application review may begin as early as November 26, 2025.