Sr Manager, Digital Platform Strategy and Experience

Senior Manager, Digital Platform Strategy and Experience

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

The Senior Manager, Digital Platform Strategy and Experience is a key leader within the Digital Strategy and Communications team. This role drives the vision and execution of a unified digital platform experience across our digital channels, ensuring seamless collaboration between the digital channels and user experience teams. By designing engaging interactions and overseeing platform strategy, this leader strengthens team member engagement and ensures that every digital touchpoint upholds brand standards. The role also partners with stakeholders to deliver projects that foster customer loyalty and elevate the organization's digital presence.

Lead the digital experience team in defining and executing design strategies that drive engagement for both internal and external audiences.

Establish and maintain unified design systems that ensure usability, accessibility, and brand consistency across all platforms.

Create and optimize robust governance frameworks that maintain quality and alignment across internal and external digital properties.

Utilize analytics to evaluate experiences, identify gaps, and develop insights into both team member and customer needs and behaviors.

Drive personalization strategies for key audience segments through data-informed design decisions.

Partner with Technology, Marketing, and Operations stakeholders to implement test-and-learn strategies, manage technical implementation, and deliver on communication goals.

Collaborate with our content and editorial strategy team to develop and uphold high-quality content, ensuring an excellent user experience.

Lead and manage our Newsroom, Intranet, Retiree Site, email distribution, digital signage, and emerging digital channels.

Define and track success metrics for all digital touchpoints, articulating outcomes to inform stakeholder decision-making.

Coach and mentor digital design teams in best practices, methodologies, and innovative approaches while strengthening their business acumen.

Partner with Product Owners and Technology support teams to develop and execute product roadmaps that enhance our digital experiences to industry-leading standards.

Act as the voice of internal and external users in leadership discussions, advocating for exceptional digital experiences.

Minimum Qualifications- Education & Prior Job Experience :

• Bachelor's degree in Design, Marketing, Communications, or related field
• 7+ years of experience in design, with at least 3 years of experience leading a team of designers

Preferred Qualifications- Education & Prior Job Experience :

Skills, Licenses & Certification :

What you'll get :

Feel free to be yourself at American. From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

EQUAL EMPLOYMENT OPPORTUNITY / AFFIRMATIVE ACTION POLICY American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.