Paid Media Strategist

A company is looking for a Paid Media Strategist (Remote).

Key Responsibilities

Plan, execute, and optimize paid media campaigns across various digital platforms

Oversee day-to-day media buying operations, including research, implementation, and reporting

Collaborate with internal teams to align paid media strategies with institutional goals

Required Qualifications

Bachelor's degree in Marketing, Communications, Advertising, or related field preferred

1-3 years of digital media planning / buying experience, particularly with Google Ads and social media

Experience supporting institutions of higher education strongly preferred

Demonstrated success in developing and executing SEM and social media campaigns

Experience with budget management and ROI-driven decision making