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Social Media Marketing Specialist

Social Media Marketing Specialist

Crush City InnovationsHouston, Texas, United States
6 days ago
Job type
  • Full-time
Job description

Crush City Innovations is a Houston-based firm focused on helping clients and businesses grow through targeted outreach, high-quality lead generation, and relationship-driven sales support. We value professionalism, integrity, and a growth mindset—and we invest in training so entry-level professionals can build meaningful careers.

Our company is seeking a Social Media Marketing Specialist who will be responsible for developing, executing, and maintaining a cohesive social media strategy designed to increase brand visibility, engagement, and audience growth. This individual will manage day-to-day social media operations, create content aligned with brand guidelines, and provide performance insights to inform future strategy.

This role requires a strategic thinker with hands-on content creation experience, strong awareness of social media trends, and the ability to organize and execute consistent messaging across platforms.

Key Responsibilities :

  • Develop and maintain monthly content calendars across all active platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).
  • Implement long-term and short-term content strategies that support brand objectives, audience engagement, and visibility.
  • Produce original content including short-form video, photography, copywriting, motion content, and branded graphics.
  • Ensure all content aligns with brand standards, messaging guidelines, tone, and visual identity.
  • Capture or coordinate content production during in-person sessions, events, and collaborative meetings.
  • Publish scheduled posts consistently across channels.
  • Monitor audience interactions; respond to comments, messages, and customer inquiries in a timely and professional manner.
  • Identify community partnership and collaboration opportunities to expand reach.
  • Track platform performance metrics including reach, impressions, engagement rate, audience growth, and content performance.
  • Compile monthly performance reports with insights and recommendations for improvement.

Required Qualifications :

  • Must be currently residing in the Houston, TX area with availability for weekly in-person collaboration.
  • Strong understanding of social media platforms, content formats, and engagement principles.
  • Proficiency in content creation tools such as Canva , CapCut , Adobe Creative Suite, or equivalent.
  • Demonstrated experience managing professional, business, or brand social media accounts.
  • Strong organizational and time-management skills with the ability to work independently and meet deadlines.
  • Familiarity with Houston’s business, culture, or creative community.
  • Photography and / or videography production experience.
  • Ability to conceptualize and execute digital campaigns and brand initiatives.
  • Benefits & Support Provided :

  • Hybrid work flexibility — balance remote execution with purposeful in-person collaboration
  • Creative development opportunities — access to workshops, industry events, and skill-building resources
  • Portfolio-building experience — work on campaigns that are visible, strategic, and meaningful
  • Direct mentorship and team collaboration with branding & creative leadership
  • Ownership of creative voice — your ideas and vision will actively shape the brand’s direction
  • Career growth runway — clear pathway to increased responsibility, compensation, and position elevation as the company scales
  • We operate in a collaborative, forward-thinking environment where creativity, initiative, and professionalism are valued. We encourage autonomy, support experimentation, and remain committed to building a culture rooted in respect, clarity, and shared ambition.

    If you are motivated by the opportunity to build, lead, and grow within a dynamic creative environment, we encourage you to apply.

    Please submit the following to

    Check Us Out! www.crushcityinnovations.com

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    Social Media Specialist • Houston, Texas, United States